Inspiration

The best book recommendations for marketers

All marketers love reading lists. So here are The Marketing Meetup community's recommendations for books you should be reading to become smarter.

What are the best books for marketers?

Well, instead of just giving you some of my favourites, I asked you lovely lot yours in the webinar yesterday.

And BOY OH BOY it was a long list. So, I picked some of the repeating ones, and without further ado, here are The Marketing Meetup community’s recommendations for books you should be reading to become a smarter version of yourself. Enjoy!

Book recommendations by marketers

  • Guy K-S : Scientific Advertising – Claude Hopkins. Written in 1923. Timeless.
  • Jordan D: Not a business book, but the most enlightening book I’ve ever read is Natives by Akala
  • Jay M: Currently reading ‘The Mom Test’ by Rob Fitz – must read!
  • Susanne K-N : Superfans by Pat Flynn, the easy way to stand out, grow your tribe, and build a successful business
  • Grace H: Can’t recommend The Chimp Paradox enough – not specifically business or marketing related, but amazing for working on mindset!
  • Susie T: Favourite book – Gifts of Imperfection by Brene Brown
  • Dave H: Atomic Habits by James Clear. Tiny changes, remarkable results.
  • Daryl H, Jemima W: I’d recommend Shoe Dog the story of Nike
  • Roz F: My favourite business book is The B2B Executive Playbook 🙂
  • Poppy W: My favourite book is The Underground Railroad (not a marketing book)
  • Kathryn H-C: Not business related, but just finished the Tattooist of Auschwitz… incredible real life story.
  • Stephen K: Badass: making users awesome, by Kathy Sierra.
  • Barry D: I always loved ‘Good to Great’ by Jim Collins which is about finding your niche and sticking to it
  • Charlotte M: The Creative Curve: how to develop the right idea at the right time is a great one for marketing
  • Mike B: Fav biz book: 7 Habits of Highly Effective People – Steven Covey. A classic.
  • Phil M: Recently enjoyed Zero to one, notes on startups or how to build the future, by Peter Thiel
  • Ben H: Dare to Do, by Sarah Outen. It’s all about the journey!
  • Gary P: My favourite book recently has been Radical Candor (How to Get What You Want by Saying What You Mean) by Kim Scott.  But also a recent book called Factfulness (Ten Reasons We’re Wrong About The World – And Why Things Are Better Than You Think) by Hans Rosling
  • Rina S: Book: Be so good they can’t ignore you. Cal Newport
  • M N: Never Eat Alone by Keith Ferrazzi was really helpful for me as an introvert to understand why networking’s so important, and how to do it without feeling inauthentic/slimy af…
  • Claire T: Fave marketing book = Watertight Marketing by Bryony Thomas. Great practical advice, fantastic marketing audit and good to help non-marketers understand what we do and why on earth we do it!
  • Chris R: I’m reading “They ask, you answer” by Marcus Sheridan and so far it’s brilliant
  • Angie M: Recommends: a little book book on branding by Robert Jones
  • Chris E: For all those with imposter syndrome, check out Strengths, by Sally Bibb
  • Tricia C: The Micro Script Rules (How to tell your story (and differentiate your brand) in a sentence…or less.) – Bill Schley is amazing and highly recommend 😁
  • Sarah B: Copywriting made simple by Tom Albrighton
  • James S: Currently reading “Surrounded by Idiots – the four types of human behaviour” – great book!!
  • Jessica TdF : I recently read Big Magic by Elizabeth Gilbert which is about how to find the right mindset for creatives. I’m currently reading Influence by Robert Cialdini… so far so good.
  • John G: Favourite book is called ‘Insanely Simple – The obsession that drives Apple’s Success‘ by Ken Segall. Hammers home the need to keep things simple in all areas of business – do not overcomplicate it!

That should keep you busy :). And, if it doesn’t, also check out the ultimate reading list for marketers we published earlier in the year with our own recommendations.

 

Enjoy!