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BAU is dead, long live the KING – Mike Blake-Crawford

BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us. 

Things need to change.

In this podcast, Mike Blake-Crawford, Strategy Director of Social Chain discusses how business as usual, is dead. He also explains how killer creative, along with a purposeful content strategy can make your brand stand out from the crowd. 

Understanding Attribution – Kris Tait, MD of Croud

One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of. 

But do you know what the crazy part is? We haven’t even begun to scratch the surface. 

That’s right. What we think we know, we don’t. 

In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.

Pitch like a pro – Jon Torrens

A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it. 

Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays.

It’s about time we change things up.

Jon Torrens is a former stand up comic, and current-day communications coach.

In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen. 

Event marketing – 10% Glamour, 90% Process – Emma Honeybone

Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un. 

Well actually, it’s far from it.

In this podcast, Emma Honeybone, Head of Relationship Marketing for Engine Group, gives us her take on events and the process she puts into them.

The case for creativity – Baz Richardson

“Innovative”. “Groundbreaking”. “We’re disrupting the industry”.

Yeah, yeah, yeah… We’ve heard it all before, we’ve seen it all before. Originality is dead. Creativity is dying. Don’t you think it’s time we stopped worrying about ‘playing it safe’ and started focusing on creating quality content?

In this talk, Baz Richardson of Bravo Marketing presents his case for creativity. He shows us multiple real-world examples of outstanding creativity that delivered immeasurable results. He also explains why creativity is dying and outlines ways we can combat it. 

The power of live experiences – Kristina Heney, Former CMO of Cirque du Soleil

Kristina Heney has spent her career harnessing the power of live experiences. Whether it’s at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe.

But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well… let her tell you.

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