COVID has changed everything. But what is it like when you’re a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you?
We have a problem in marketing. We’re spending our lives focusing on short term tactics, at the expense of long term results, strategy and measurement.
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
New to marketing? Here’s the absolute basics
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
This session is relevant because as marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. This session is important because as marketers, we often do a bad job in marketing ourselves and communicating our role in a company. This session is important, because we have one of the world’s most unique thinkers on marketing in our company for an hour, so by the end, I hope you would have learned something new, had your perspective shifted,
As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as.
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.