Question and Answer with the Editor in Chief of Marketing Week, Russell Parsons

Question and Answer with the Editor in Chief of Marketing Week, Russell Parsons

Russell Parsons sits on top of one of the marketing industry’s most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you’re looking to be featured in Marketing Week.

How to pitch like a pro – Jon Torrens, Communications Coach

How to pitch like a pro – Jon Torrens, Communications Coach

A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it. 

Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays.

It’s about time we change things up.

Jon Torrens is a former stand up comic, and current-day communications coach.

In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen. 

Event marketing – 10% Glamour, 90% Process – Emma Honeybone

Event marketing – 10% Glamour, 90% Process – Emma Honeybone

Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un. 

Well actually, it’s far from it.

In this podcast, Emma Honeybone, Head of Relationship Marketing for Engine Group, gives us her take on events and the process she puts into them.

The power of live experiences – Kristina Heney, Former CMO of Cirque du Soleil

The power of live experiences – Kristina Heney, Former CMO of Cirque du Soleil

Kristina Heney has spent her career harnessing the power of live experiences. Whether it’s at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe.

But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well… let her tell you.

The Power of Simplicity: Why Less is More in Your Writing

The Power of Simplicity: Why Less is More in Your Writing

As marketers, we are often guilty of overcomplicating our messages. Whether it’s our printed marketing material, the posts we put out on social media, or the content we publish on our blogs (and our clients’ blogs), there’s a tendency to use more words than we actually need.

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Some of our previous marketing speakers

Our speakers include some of the world's most famous and most effective marketing practitioners and thinkers. From Oscar Nominees to Disability Rights champions, to well-known names - we've had them all on our stage.

John Espirian

John Espirian, Relentlessly Helpful Technical Copywriter

Nathan Anibaba - Founder of AgencyDealmasters

Nathan Anibaba, Founder of Agency Dealmasters

Catherine Newman - CMO of

Catherine Newman, CMO of Manchester United

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