Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as.
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
Now is the time many marketers are looking to up skill. Here’s the areas we would be focusing our attention in 2020:
Russell Parsons sits on top of one of the marketing industry’s most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you’re looking to be featured in Marketing Week.
These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest.
We negotiate every single day whether we know it or not. Knowing how to navigate these kind of scenarios is an absolute super power, but it’s not something we examine often – even to the point of many folks being actively uncomfortable in these scenarios. This session explores persuasion and negotiation.
In the past couple of months we’ve seen a monumental shift in the events industry. The gut feeling would be that this changes everything. However, much has in fact stayed the same when it comes to putting on a great event. This session discusses both, before answering the community’s questions.
In this webinar, Lisa shares how brands are leveraging influencer campaigns in reaction to the Covid crisis.
In this comprehensive webinar, Dave is questioned on a wide variety of marketing topics sent in by The Marketing Meetup Community.
In this comprehensive webinar, Rory addresses some of the failings COVID has brought to light and also the opportunities during this period of change.
A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it.
Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays.
It’s about time we change things up.
Jon Torrens is a former stand up comic, and current-day communications coach.
In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen.
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Our speakers include some of the world's most famous and most effective marketing practitioners and thinkers. From Oscar Nominees to Disability Rights champions, to well-known names - we've had them all on our stage.
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