Russell Parsons sits on top of one of the marketing industry’s most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you’re looking to be featured in Marketing Week.
Marketing jobs in the COVID environment – Dominic Phipps & Rob Markwell
These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest.
Persuasion and negotiation attitudes, skills and techniques for marketers – John Moss & Chris Smith
We negotiate every single day whether we know it or not. Knowing how to navigate these kind of scenarios is an absolute super power, but it’s not something we examine often – even to the point of many folks being actively uncomfortable in these scenarios. This session explores persuasion and negotiation.
How have events changed in reaction to COVID, and how to nail them now – Emma Honeybone, Head of Relationship Marketing, Engine Group
In the past couple of months we’ve seen a monumental shift in the events industry. The gut feeling would be that this changes everything. However, much has in fact stayed the same when it comes to putting on a great event. This session discusses both, before answering the community’s questions.
How are brands reacting to COVID-19 with their influencer campaigns? – Lisa Targett, TRIBE
In this webinar, Lisa shares how brands are leveraging influencer campaigns in reaction to the Covid crisis.
A comprehensive marketing Q&A with the CMO of Privy, Dave Gerhardt
In this comprehensive webinar, Dave is questioned on a wide variety of marketing topics sent in by The Marketing Meetup Community.
Where did it all go wrong? Webinar with Rory Sutherland, Vice-Chairman of Ogilvy UK
In this comprehensive webinar, Rory addresses some of the failings COVID has brought to light and also the opportunities during this period of change.
How to pitch like a pro – Jon Torrens, Communications Coach
A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it.
Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays.
It’s about time we change things up.
Jon Torrens is a former stand up comic, and current-day communications coach.
In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen.
Event marketing – 10% Glamour, 90% Process – Emma Honeybone
Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un.
Well actually, it’s far from it.
In this podcast, Emma Honeybone, Head of Relationship Marketing for Engine Group, gives us her take on events and the process she puts into them.
Mastering a content strategy and the 10 best tools to help you do it – Andy Lambert
The reality of many marketer’s jobs is having to come up with multiple pieces of brand new content, from scratch… everyday. On top of that it has to be relevant, engaging and win the internet… It’s no wonder we’ve never got enough time or feel like we’ve run out of ideas.
The power of live experiences – Kristina Heney, Former CMO of Cirque du Soleil
Kristina Heney has spent her career harnessing the power of live experiences. Whether it’s at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe.
But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well… let her tell you.
The Power of Simplicity: Why Less is More in Your Writing
As marketers, we are often guilty of overcomplicating our messages. Whether it’s our printed marketing material, the posts we put out on social media, or the content we publish on our blogs (and our clients’ blogs), there’s a tendency to use more words than we actually need.
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