Getting the wider business behind marketing isn’t easy – especially when priorities clash or results take time to show. In this session, Kerry shares how moving from brand to commercial changed her approach, and what helps teams see marketing as a growth driver, not just a cost.
– Frame marketing in a way non-marketers get
– Build trust and buy-in across the business
– Connect creative work to commercial outcomesYou’re invited, sign up below!
Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.
Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.
Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.