TMM IRL: Distinct Brand Assets Workshop

Ashley Harvey, Brand Specialist

Tuesday 16 Apr 2024, 18:30 - 20:30 JST
KEF Music Gallery Tokyo
5 Chome-5-6 Minamiaoyama
Minato City, Tokyo
107-0062

The Tokyo Marketing Meetup is an informal, friendly place for the marketers of Tokyo to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂

TMM Tokyo is back, to present the first in a series of 3 workshops sponsored by KEF at its beautiful music gallery in uptown Omotesando.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

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Speaker: Ashley Harvey, Brand Specialist
Topic: Distinct Brand Assets Workshop

This interactive workshop will be a ‘basic to basics’ (forget them at your peril) session and will cover:

What are Distinct Brand Assets (DBAs)?
Why do marketers use them?
How do marketers use them with some of the most memorable examples.

And, as we will be in KEF’s ‘world of high fidelity’ we will make use of the sonics and have a listen to some distinct sound brand assets.

This will be an interactive session and you will get a great learning/refresh in the power of DBAs.

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The format of the night:

6.30 pm - Doors open - drinks, pizzas, networking, and smiles
7:00 pm - Introduction and talks begin
7.30 pm - Talks finish, networking, listening, saying hello, and positively lovely people. A nice chilled out time 🙂
8:30 pm - End of the night - you leave with new contacts and fresh ideas

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A big thank you to KEF for hosting and sponsoring this series of events. KEF’s mission is to deliver sound with as little intervention as possible; from treble to bass, and everything in between. We believe the best sound is natural sound – and that access to it is a right, not a privilege. Check them out at https://jp.kef.com/

Adding an element of glitz and glamour, the MC for the night is InterFM’s Guy Perryman. Guy is a British radio broadcaster based in Tokyo, the world’s first person to DJ live on board airline flights between Tokyo and London, has interviewed rock royalty including Paul McCartney, DJ’d for royalty including Prince William and in 2017 was appointed MBE by Queen Elizabeth II for services to British music in Japan.

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FAQs

- So…it’s a series of 3 workshops. Do I need to attend all 3? Well, we’d love you to, but each workshop is a stand alone event so attend as you please.
- Is it a boring lecture? Nope, it will be all good wholesome marketing fun…
- Erm, what about food & drinks? Yes, welcome drinks and food from 18.:30
- And pizza? Yes, after the workshop hot pizza and further drinks will be available!
- Nice people? Yes, super lovely… 🙂 🙂 🙂

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And finally...

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Thank you!

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See you there!

Register Now