Posi+ively Lovely Marketing writing, videos and podcasts to help you be a better marketer

How to fix the marketing and sales funnel

How to fix the marketing and sales funnel

There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.

In this half-hour session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

How mental health affected the growth of my business

How mental health affected the growth of my business

James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.

Four ways to blog like a thought leader

Four ways to blog like a thought leader

If you’re marketing your own business, you’ve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.

Continuing to find positivity in lockdown 3.0

Continuing to find positivity in lockdown 3.0

Lockdown 3.0!  Another reason to focus on you right now. 

Although we’ve been here before, it doesn’t make it any easier on our mental health.

So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.

What’s the ******* point? – Sherilyn Shackell, The Marketing Academy

What’s the ******* point? – Sherilyn Shackell, The Marketing Academy

How do you find meaning in your life? What’s the point in all of this?

Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around.

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