How to fix the marketing and sales funnel
There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.
In this half-hour session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.
How to get press coverage and build links
How do you get press and build links? Enter Carrie Rose of Rise at Seven. In this talk, she unpacks her process.
How mental health affected the growth of my business
James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.
Four ways to blog like a thought leader
If you’re marketing your own business, you’ve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
Continuing to find positivity in lockdown 3.0
Lockdown 3.0! Another reason to focus on you right now.
Although we’ve been here before, it doesn’t make it any easier on our mental health.
So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.
How to build a community from scratch – Joe Glover, Founder of The Marketing Meetup
Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. So, with this in mind, how do you build one that has meaning?
What’s the ******* point? – Sherilyn Shackell, The Marketing Academy
How do you find meaning in your life? What’s the point in all of this?
Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around.
The last w@2 of 2020
This is the last wednesday @ two of 2020.
How to implement video content in to your marketing mix – Gary Gumbleton, Founder of Capital Content
What is the best way to work with a professional video agency, and how do you implement professional video into your marketing mix?
How I grew my newsletter to 38,000 people in a year (and how you can do it too) – Harry Dry, Founder of Marketing Examples
May 2019. Harry wrote his first marketing article.
A year and a half later his email list hit 38k.
No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.
How to build an amazing personal brand – Ash Jones & Claudia Cardinali, Great Influence
A strong personal brand is something people say you need all the time, but rarely tell you how. That’s where Ash and Claudia come in.
What’s the difference between a manager and a leader?
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
Hot takes on the new Linkedin stories feature – Autumn 2020
Linkedin just launched its new stories feature. Here is what Linkedin stories are, and what we think it means for marketers.
Tips for posting on Linkedin from 2,000,000 views this year
I thought I’d share some thoughts on the things I’ve learned about Linkedin after getting 2,000,000 views in 10 months.
A Complete Guide to Creating AWESOME Optimised Landing Pages to Make People Come Back For More
Landing pages are the first impression of your website. Landing pages should be easy to read, simple, attractive, and have relevant keywords and Call To Actions. But that isn’t all.
