A strong personal brand is something people say you need all the time, but rarely tell you how. That’s where Ash and Claudia come in.
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
How to be a great leader: Penny Ferguson, Founder of The Living Leader & Catherine Newman, CMO of Manchester United
We interview Penny Ferguson and Catherine Newman – two people who have dedicated their lives to great leadership, whether that is in theory or practice.
Linkedin just launched its new stories feature. Here is what Linkedin stories are, and what we think it means for marketers.
I thought I’d share some thoughts on the things I’ve learned about Linkedin after getting 2,000,000 views in 10 months.
Landing pages are the first impression of your website. Landing pages should be easy to read, simple, attractive, and have relevant keywords and Call To Actions. But that isn’t all.
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more.
But how do you *actually* do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you’re selling isn’t remarkable in itself? How do you actually do it if you want to start small and make just one of your blog posts stand out?
Positioning Jujitsu – How to Win Against Powerful Competitors with April Dunford, Author of Obviously Awesome
In this session, April teaches you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends.
How to effectively grow and maintain strong communities on social media – Lee Wilcox and Adam Barrie, Electric House
Lee Wilcox and Adam Barrie of Electric House, develop and grow strong social media communities such as On the Tools and On a Budget. In this session, they share their tips for efficiently building engaged communities on social media.
10 habits for a healthier brain, and how to remember them – Jordan Harry, CEO of StudyFast & Honcho at School of Marketing
We don’t prioritise mental health as much as we do physical health. So, what can we do to make sure we’re making the most of our brains: keeping them in tip top shape?
How social media has changed, and what you can do to adapt – Hannah Anderson, Co-Founder of Social Chain
social media changes every day. What are some of the most significant recent differences, and what can you do to adapt?
We have a problem in marketing. We’re spending our lives focusing on short term tactics, at the expense of long term results, strategy and measurement.
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.