John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
Date | Time | Speaker | Name | Location | Get yo' space |
---|---|---|---|---|---|
2 Apr | 14:00 - 15:00 BST | David McQueen, Author of The Brave Leader | How to operate with more courage and less fear | Virtual | Sign up here |
2 Apr | 18:00 - 20:00 BST | Roland Gurney, Founder at Treacle | TMM IRL: Ipswich. With Roland Gurney | Ipswich | Sign up here |
4 Apr | 18:00 - 20:00 BST | Nicole Mezzasalma, Senior Consultant at Battenhall | TMM IRL: Ready or not, here AI comes | Cambridge | Sign up here |
9 Apr | 18:00 - 20:00 BST | Kyle Daniels, Head of Marketing at assimil8 & Bundle | TMM IRL: The world doesn’t need another podcast! (But if you want to start one, here’s what you need to do) | Liverpool | Sign up here |
16 Apr | 18:00 - 20:00 BST | Claudia Higgins, SEO Consultant | TMM IRL: Supercharging your website’s SEO | Milton Keynes | Sign up here |
16 Apr | 18:30 - 20:30 JST | Ashley Harvey, Brand Specialist | TMM IRL: Distinct Brand Assets Workshop | Tokyo | Sign up here |
24 Apr | 18:00 - 20:00 BST | Simon Barnett, Chief Brainpower Officer, Perfectly Picked | TMM IRL: Brainpower. How to harness your most important marketing tool | Reading | Sign up here |
24 Apr | 18:00 - 20:00 BST | Jade Tambini, Marketing Coach and Course Leader at B2B Breakthrough Academy | TMM IRL: How to write a B2B marketing strategy | Cardiff | Sign up here |
25 Apr | 18:00 - 20:00 BST | Henry Sanford, Digital Partner at AB Brand and Marketing | TMM IRL: Your marketing is killing me – what can, and should, our sector be doing to deliver greener communications? | London | Sign up here |
1 May | 18:00 - 20:00 BST | Keir Mather, Founder at Neon Bridge | TMM IRL: Exeter. With Keir Mather | Exeter | Sign up here |
9 May | 18:00 - 20:00 BST | Harry Evans, Co-Founder at TwelveTwentyFive | TMM IRL: Audience-first SEO: why everybody should be doing it | Northampton | Sign up here |
14 May | 18:00 - 20:00 BST | Helen Fletcher, Copywriter + Communications Consultant | TMM IRL: Manchester. With Helen Fletcher | Manchester | Sign up here |
16 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
16 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Oxford | Oxford | Sign up here |
20 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
29 May | 17:30 - 19:30 BST | Chris Dunne, Head of Marketing at Thinkbox and Joint Chief CEO of Outvertising | TMM IRL: How well do you know the LGBTQIA+ consumer? | Bristol and Bath | Sign up here |
6 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |