John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Top Ten Tips for Marketing Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...
Embracing Life’s Unexpected Opportunities: Advice from Innocent Smoothies’ CMO, Kirsty Hunter
https://www.youtube.com/embed/BIJMyPte_Iw Last week we interviewed the CMO of Innocent Smoothies - Kirsty Hunter, CMO of Innocent Smoothies. To close the interview, we asked her to share her thoughts on what she would have wanted her younger self to know. In this blog...
|Date||Time||Speaker||Name||Location||Get yo' space|
|28/03/2023||18:00 - 20:00 BST||Neil Park, Head of Ecommerce at Jarrold Norwich||TMM IRL: with Neil Park||Norwich||Sign up here|
|29/03/2023||18:00 - 20:00 BST||Kirsty Waite, Business Coach, Founder of kirstywaite.com||TMM IRL: An ethical business – the choice is yours||Edinburgh||Sign up here|
|19/04/2023||17:30 - 19:30 BST||Joss Ford, Founder at Enviral||TMM IRL: Constructing powerful messaging. Shaking things up in business for successful climate action||Bristol and Bath||Sign up here|
|20/04/2023||18:00 - 20:00 BST||Ben Hanlin, Magician, and Cofounder at Pull The Pin||TMM IRL: How to magically engage and connect with any audience||Birmingham||Sign up here|
|20/04/2023||18:00 - 20:00 BST||Abbie McEvaddy, Senior Client Success Manager at Impression and Charlie Whyman, Marketing Strategist and Founder of Curious B2B Marketing||TMM IRL: Communication, collaboration and clarification – maximising your agency partnership, and How to turn your curiosity into customers and market smarter||Nottingham||Sign up here|
|02/05/2023||18:00 - 20:00 BST||Jayne Andrews, Marketing Director at Fentimans||TMM IRL: Making a success of marketing through the most challenging of times||Newcastle||Sign up here|
|09/05/2023||18:00 - 20:00 BST||Speaker to be confirmed!||TMM IRL: Manchester||Manchester||Sign up here|
|16/05/2023||18:00 - 20:00 BST||Charles Hague, Head of Marketing at Glean, and Katherine Threadgold, Head of Brand at Glean||TMM IRL: Building brand and generating demand in traditional industries||Leeds||Sign up here|
|16/05/2023||18:00 - 20:00 BST||James Hamlin, Fractional CMO at Add 3 & Brian Rauschenbach, Chief Media Officer at Add 3||TMM IRL: The Lessons That Hip Hop Taught us on How to be Marketers||London||Sign up here|
|16/05/2023||18:00 - 20:00 BST||Speaker to be confirmed!||TMM IRL: Liverpool||Liverpool||Sign up here|
|17/05/2023||18:00 - 20:00 BST||Krystyna Coyle, Product Marketer, Gearset and Chris Byrne, Freelance White Label SEO Consultancy||TMM IRL: Jobs To Be Done Framework 101, and State of Ad-Blocking 2023||Guildford||Sign up here|
|18/05/2023||18:00 - 20:00 BST||Speaker to be confirmed!||TMM IRL: Cambridge||Cambridge||Sign up here|