John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
Date | Time | Speaker | Name | Location | Get yo' space |
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17 Feb | 09:00 - 16:30 GMT | Coworking, Cake, Ayo Abbas & Angela Lyons | Cowork Crew: Lessons from running our first community event | London | Sign up here |
18 Feb | 14:00 - 15:00 GMT | Ash Jones, Founder & Claudia Cardinali, Strategic Director, at Great Influence | The step by step guide to building personal brands | Online | Sign up here |
25 Feb | 14:00 - 15:00 GMT | Ashleigh Stearn, Founder at Ash Stearn AI | What do marketers need to know about AI agents? | Online | Sign up here |
25 Feb | 18:00 - 20:00 GMT | Sanjay Aggarwal, Chief Spice Officer at Spice Kitchen | TMM IRL: Spice Kitchen – From Market Trader to Selfridges and Back Again | Liverpool | Sign up here |
26 Feb | 18:00 - 20:00 GMT | Sarah Prior, Head of Sales and Marketing at Edinburgh Gin Distillery | TMM IRL: Edinburgh Gin Distillery – campaign planning, launch, results and ambitions | Edinburgh | Sign up here |
27 Feb | 12:00 - 13:00 GMT | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
4 Mar | 14:00 - 15:00 GMT | Digge Zetterberg Odh, VP Marketing at Frontify and Matt Valenzia, Associate Director at Siegel&Gale | Brand consistency: How to get the rest of the team on board with branding | Online | Sign up here |
4 Mar | 17:00 - 18:00 GMT | Matt Davies and Pieter-Paul von Weiler, Founders at BetterBriefs | The BetterIdeas Project – live launch | Online | Sign up here |
6 Mar | 12:00 - 14:00 GMT | 3 panels with experts from across the industry: Digital Excellence, Growth Channels and Affiliate Marketing | Home Goals Live | Online | Sign up here |
6 Mar | 18:00 - 20:00 GMT | Hannah Brady, Director at The Brady Creative | TMM IRL: Marketing Strategy, made simple | Northampton | Sign up here |
6 Mar | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: AI for Everyone – Transform Your Business Without Being a Tech Expert | Buckinghamshire | Sign up here |
7 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Rachel Extance | Cowork Crew: the questions you need to ask to craft your About page | Cambridge | Sign up here |
10 Mar | 18:00 - 20:30 GMT | Jodie Newman, Founder at The Business Allotment | TMM IRL: How to make creativity your superpower | Ashford | Sign up here |
11 Mar | 14:00 - 15:00 GMT | Sarah Robb, Founder of Rebrand Right and Brand Strategy Academy and Rachel Fairley, Founder of Rebrand Right and former CMO and CBO | Busting the brand myths to rebrand right | Online | Sign up here |
11 Mar | 18:00 - 20:00 GMT | Sophie Milliken, CEO at Moja | TMM IRL: Personal Branding | Newcastle | Sign up here |
11 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
11 Mar | 18:00 - 20:00 GMT | Chris Samson, Senior Marketing and CRM Manager at Southampton Football Club | TMM IRL: The Uniqueness of Marketing a Football Club | Southampton | Sign up here |
12 Mar | 13:30 - 16:00 GMT | Keynote from Adam Valentine, Digital Experience Lead at Specsavers | Workshop: Captivate and Convert – Crafting Attention Across the Funnel | Manchester | Sign up here |
12 Mar | 18:00 - 20:00 GMT | Lauren Harber, Head of Marketing at Genius Foods | TMM IRL: Worcester | Midlands, England, Worcester | Sign up here |
13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Baz Richardson | Cowork Crew: Why (and what) freelancers need to be giant slayers | Northampton | Sign up here |
13 Mar | 18:00 - 20:00 GMT | Becki Carrington, Retailer Marketing Consultant at Volvo Car UK and Victoria Greenhall, Marketing Manager at Stadia Utilities | TMM IRL: Nottingham | Nottingham | Sign up here |
18 Mar | 14:00 - 15:00 GMT | Dave Officer, Illustrator and graphic designer at Doodle Juice Design | Tips to create graphics & materials that tell the story of your brand | Online | Sign up here |
18 Mar | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: AI for Everyone – Transform Your Business Without Being a Tech Expert | Leicester | Sign up here |
19 Mar | 17:30 - 19:30 GMT | Alicia Grimes, Co-founder of The Future Kind | TMM IRL: Why your customers don’t love you (yet) | Bristol and Bath | Sign up here |
20 Mar | 09:00 - 17:00 GMT | some of the community’s favourite TMM speakers of all time 🙂 | The Marketing Meetup Conference: The Global Gathering | London | Sign up here |
24 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
25 Mar | 18:00 - 20:00 GMT | Rachael Simpson, Growth Strategist at BlackDice Cyber | TMM IRL: Switching from Lead Gen to Demand Gen – why the B2B playbook is broken | Leeds | Sign up here |
25 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
25 Mar | 18:00 - 20:00 GMT | Simon Dalley, Founder at GrowTraffic | TMM IRL: Lancashire | Lancashire | Sign up here |
3 Apr | 18:00 - 20:00 BST | David Colgate, Head of ESEO at Vertical Leap | TMM IRL: Winchester | Winchester | Sign up here |
9 Apr | 14:00 - 15:00 BST | John Thornton, Senior Creative at Surreal | SURREAL’s copywriter: The copywriter’s guide to brand building | Online | Sign up here |
15 Apr | 09:30 - 11:30 BST | Max Hoppy, Founder of The Keynote Club | Public speaking & speaking to your brand: The workshop | Online | Sign up here |
30 Apr | 18:00 - 20:00 BST | Louisa Dunbar, Founder at Orange Grove | TMM IRL: From clicks to conversions – how to make more money from your website | Reading | Sign up here |