John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
McD’s ‘raise your arches’ raises an important brand lesson (and how to avoid a disciplinary)
By Baz Richardson, Founder & Creative Director at BravoCreative Every so often, a good ad comes along that gets our chins wagging. Usually, we have to be good girls and boys and wait until Christmas for a visual treat from the brands vying for our hearts and minds...
We need to talk about loyalty
Writing by John Lyons - A senior marketer with 20+ years as a consultant and both agency & client side, including founding and exiting two agencies, Sales & Marketing Director at the NDL Group and as senior manager on the global loyalty program for The LEGO...
10 tips for getting marketing content from busy people
Have you ever struggled to get marketing content from busy people? You're not alone. Even the most well-intentioned colleagues can be difficult to convince to help with content creation. In this week's webinar, Marisa Crimlis-Brown shares her tried and tested tactics...
How to Write a Good Marketing CV – CV Examples
Writing CVs is a thankless task. There is the creation. Then the guessing. Then the second-guessing. And that's before you've even started sending it off and getting feedback (or lack thereof!) We recognised this, so invited Dominic from Brand Recruitment to share...
Six of The Best Marketing Events in the UK – 2023
If you're in the marketing industry in the UK, then you know that there are always events going on. And with so many events happening, it can be tough to keep track of them all, never mind know which are 'good'. That's why we've put together a list of 6 can't-miss...
Twenty-three bits of the best bits of martech marketers should know about
I’m always curious to see how other people do what they do, including but not limited to the technology they use to make their day-to-day happen. With that thought in mind, here are the 23 pieces of technology we use to bring TMM events to you. Hopefully, there are a...
Ten a-ha moments from our webinars which turned my little marketing world upside down
I've sat in on over 100 hours of webinars over the past couple of years with (genuinely) some of the world's best minds and practitioners. Quite often, I'm treated to an 'A-HA!' moment. No. I'm not speaking Alan Partridge or 80s pop. I'm speaking the moments that made...
The Best Marketing Resources and Talks (…in the world?) 😀
We've amassed well over 100 hours of talks with The Marketing Meetup over the past few years from (genuinely) some of the greatest marketers in the world. It's a whole lot of content. So, if I was starting fresh, here is how I would use them. If I was hoping to...
How to build a community – Work experience at Electric House
https://www.youtube.com/embed/dokq03zoxVk From time to time, James and I become the work experience kids at companies we think are doing interesting things. We spend the day, learning what their team do, and report back to you with some things we hope you can...
Should I include salaries in my job description?
We surveyed 750 people who had recently searched for a job, and these were the results.
|Date||Time||Speaker||Name||Location||Get yo' space|
|28/03/2023||18:00 - 20:00 BST||Neil Park, Head of Ecommerce at Jarrold Norwich||TMM IRL: with Neil Park||Norwich||Sign up here|
|29/03/2023||18:00 - 20:00 BST||Kirsty Waite, Business Coach, Founder of kirstywaite.com||TMM IRL: An ethical business – the choice is yours||Edinburgh||Sign up here|
|19/04/2023||17:30 - 19:30 BST||Joss Ford, Founder at Enviral||TMM IRL: Constructing powerful messaging. Shaking things up in business for successful climate action||Bristol and Bath||Sign up here|
|20/04/2023||18:00 - 20:00 BST||Ben Hanlin, Magician, and Cofounder at Pull The Pin||TMM IRL: How to magically engage and connect with any audience||Birmingham||Sign up here|
|20/04/2023||18:00 - 20:00 BST||Abbie McEvaddy, Senior Client Success Manager at Impression and Charlie Whyman, Marketing Strategist and Founder of Curious B2B Marketing||TMM IRL: Communication, collaboration and clarification – maximising your agency partnership, and How to turn your curiosity into customers and market smarter||Nottingham||Sign up here|
|02/05/2023||18:00 - 20:00 BST||Jayne Andrews, Marketing Director at Fentimans||TMM IRL: Making a success of marketing through the most challenging of times||Newcastle||Sign up here|
|09/05/2023||18:00 - 20:00 BST||Speaker to be confirmed!||TMM IRL: Manchester||Manchester||Sign up here|
|16/05/2023||18:00 - 20:00 BST||Charles Hague, Head of Marketing at Glean, and Katherine Threadgold, Head of Brand at Glean||TMM IRL: Building brand and generating demand in traditional industries||Leeds||Sign up here|
|16/05/2023||18:00 - 20:00 BST||James Hamlin, Fractional CMO at Add 3 & Brian Rauschenbach, Chief Media Officer at Add 3||TMM IRL: The Lessons That Hip Hop Taught us on How to be Marketers||London||Sign up here|
|16/05/2023||18:00 - 20:00 BST||Speaker to be confirmed!||TMM IRL: Liverpool||Liverpool||Sign up here|
|17/05/2023||18:00 - 20:00 BST||Krystyna Coyle, Product Marketer, Gearset and Chris Byrne, Freelance White Label SEO Consultancy||TMM IRL: Jobs To Be Done Framework 101, and State of Ad-Blocking 2023||Guildford||Sign up here|
|18/05/2023||18:00 - 20:00 BST||Speaker to be confirmed!||TMM IRL: Cambridge||Cambridge||Sign up here|