John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he wonโt mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of โContent DNAโ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC โ weโve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was โโInformerโ by Snowโ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which weโre not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
The best webinars for marketers in 2023
Webinars sometimes feel a bit '2020' - remember as we were cooped up at home during lockdown, desperately seeking out some sense of normality? Since that period of over-saturation of webinars for marketers, a few have stood out as 'the best'. So, we thought we would...
SEO first aid with Ahrefs – Your questions answered!
https://www.youtube.com/embed/RxffKBDBdn4 ๐ An SEO first-aid session with our friends at Ahrefs Read time: 4 minutes Questions as they appeared in video... 00.11 - My company has a website built using Bootstrap framework and we're finding SEO quite challenging. I am...
McD’s ‘raise your arches’ raises an important brand lesson (and how to avoid a disciplinary)
By Baz Richardson, Founder & Creative Director at BravoCreative Every so often, a good ad comes along that gets our chins wagging. Usually, we have to be good girls and boys and wait until Christmas for a visual treat from the brands vying for our hearts and minds...
We need to talk about loyalty
Writing by John Lyonsย - A senior marketer with 20+ years as a consultant and both agency & client side, including founding and exiting two agencies, Sales & Marketing Director at the NDL Group and as senior manager on the global loyalty program for The LEGO...
10 tips for getting marketing content from busy people
Have you ever struggled to get marketing content from busy people? You're not alone. Even the most well-intentioned colleagues can be difficult to convince to help with content creation. In this week's webinar, Marisa Crimlis-Brown shares her tried and tested tactics...
How to Write a Good Marketing CV – CV Examples
Writing CVs is a thankless task. There is the creation. Then the guessing. Then the second-guessing. And that's before you've even started sending it off and getting feedback (or lack thereof!) We recognised this, so invited Dominic from Brand Recruitment to share...
Six of The Best Marketing Events in the UK – 2023
If you're in the marketing industry in the UK, then you know that there are always events going on. And with so many events happening, it can be tough to keep track of them all, never mind know which are 'good'. That's why we've put together a list of 6 can't-miss...
Twenty-three bits of the best bits of martech marketers should know about
Iโm always curious to see how other people do what they do, including but not limited to the technology they use to make their day-to-day happen. With that thought in mind, here are the 23 pieces of technology we use to bring TMM events to you. Hopefully, there are a...
Ten a-ha moments from our webinars which turned my little marketing world upside down
I've sat in on over 100 hours of webinars over the past couple of years with (genuinely) some of the world's best minds and practitioners. Quite often, I'm treated to an 'A-HA!' moment. No. I'm not speaking Alan Partridge or 80s pop. I'm speaking the moments that made...
The Best Marketing Resources and Talks (…in the world?) ๐
We've amassed well over 100 hours of talks with The Marketing Meetup over the past few years from (genuinely) some of the greatest marketers in the world. It's a whole lot of content. So, if I was starting fresh, here is how I would use them. If I was hoping to...
Date | Time | Speaker | Name | Location | Get yo' space |
---|---|---|---|---|---|
16 Apr | 18:00 - 20:00 BST | Claudia Higgins, SEO Consultant | TMM IRL: Supercharging your website’s SEO | Milton Keynes | Sign up here |
16 Apr | 18:30 - 20:30 JST | Ashley Harvey, Brand Specialist | TMM IRL: Distinct Brand Assets Workshop | Tokyo | Sign up here |
17 Apr | 09:00 - 14:00 BST | featuring speakers from Google, VWO, Microsoft, Pinterest, and Launch | The CMO’s guide to conversion optimisation | Bristol and Bath | Sign up here |
23 Apr | 14:00 - 15:00 BST | Nicole Mezzasalma, Senior Consultant at Battenhall | Social Media and AI: Ready or not here AI come! | Virtual | Sign up here |
24 Apr | 17:30 - 21:00 BST | Julian Modiano, Co-Founder of Acuto; Alam Hosseinbor, Head of Performance at Shopping IQ; Niki Grant, Partner Support Director at ClickTech | PPC Live #10: Using data to power AI, do retail media better and grow low-volume search accounts | Brighton | Sign up here |
24 Apr | 18:00 - 20:00 BST | Simon Barnett, Chief Brainpower Officer, Perfectly Picked | TMM IRL: Brainpower. How to harness your most important marketing tool | Reading | Sign up here |
24 Apr | 18:00 - 20:00 BST | Jade Tambini, Marketing Coach and Course Leader at B2B Breakthrough Academy | TMM IRL: How to write a B2B marketing strategy | Cardiff | Sign up here |
25 Apr | 18:00 - 20:00 BST | Henry Sanford, Digital Partner at AB Brand and Marketing | TMM IRL: Your marketing is killing meโ – what can, and should, our sector be doing to deliver greener communications? | London | Sign up here |
30 Apr | 09:30 - 10:30 BST | Heather Murray, AI for Non-Techies | Chat-GPT for marketers: How to get the most from it | Virtual | Sign up here |
1 May | 12:00 - 13:00 BST | Rachael Wheatley, MD, and Bryony Thomas, CEO, at Watertight Business Thinking | How to show impact – quick wins and long-term success | Virtual | Sign up here |
1 May | 18:00 - 20:00 BST | Keir Mather, Founder at Neon Bridge | TMM IRL: What do clients really think of their agencies? | Exeter | Sign up here |
9 May | 18:00 - 20:00 BST | Giles Etherington, Founder and Brand Consultant at Brand Satellite | TMM IRL: Think brand, not business | Edinburgh | Sign up here |
9 May | 18:00 - 20:00 BST | Harry Evans, Co-Founder at TwelveTwentyFive | TMM IRL: Audience-first SEO: why everybody should be doing it | Northampton | Sign up here |
9 May | 18:00 - 20:00 BST | Charlotte Sheridan, founder of Small Biz Expert and Quokka Agency | TMM IRL: Secrets to marketing success when budgets are being clutched tight to chests | Colchester | Sign up here |
14 May | 14:00 - 15:00 BST | Thomas Barta, Founder of the Marketing Leadership Masterclass | AI: In a world of answers, whatโs your question? | Virtual | Sign up here |
14 May | 18:00 - 20:00 BST | Helen Fletcher, Copywriter + Communications Consultant | TMM IRL: Manchester. With Helen Fletcher | Manchester | Sign up here |
15 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
15 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
16 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
16 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Oxford | Oxford | Sign up here |
20 May | 18:00 - 20:00 BST | Emma Loveday, Disgustingly Good Copy | TMM IRL: How to write copy that has a pulse | Ashford | Sign up here |
21 May | 12:00 - 13:00 BST | Bryony Thomas, CEO, and Rachael Wheatley, MD, at Watertight Business Thinking | The Four Foundations of Marketing Success | Virtual | Sign up here |
23 May | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Accra | Accra | Sign up here |
28 May | 18:00 - 20:00 BST | Meg Tarsuslugil , Senior Campaign Specialist at Journey Further | TMM IRL: Understanding ideation and its importance in the marketing mix | Leeds | Sign up here |
29 May | 17:30 - 19:30 BST | Chris Dunne, Head of Marketing at Thinkbox and Joint Chief CEO of Outvertising | TMM IRL: How well do you know the LGBTQIA+ consumer? | Bristol and Bath | Sign up here |
4 Jun | 18:00 - 20:00 BST | Lizzie Benton, Founder of Liberty Mind | TMM IRL: How do we fully realise our potential at work? | Cambridge | Sign up here |
4 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Liverpool | Liverpool | Sign up here |
4 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leicester | Leicester | Sign up here |
6 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Nottingham | Nottingham | Sign up here |
6 Jun | 18:00 - 20:00 BST | David Colgate, Head of Enterprise SEO at Vertical Leap | TMM IRL: AI and SEO – so what? | Winchester | Sign up here |
19 Jun | 18:00 - 20:00 BST | Louise Major, Co-Founder of Igloo Creative and Sophie Skilton, Digital Marketing Manager at Wagada Digital | TMM IRL: How to market through a recession | Hertfordshire | Sign up here |