John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he wonโ€™t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of โ€˜Content DNAโ€™ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC โ€“ weโ€™ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was โ€˜โ€™Informerโ€™ by Snowโ€™ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which weโ€™re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

The best webinars for marketers in 2023

Webinars sometimes feel a bit '2020' - remember as we were cooped up at home during lockdown, desperately seeking out some sense of normality? Since that period of over-saturation of webinars for marketers, a few have stood out as 'the best'. So, we thought we would...

SEO first aid with Ahrefs – Your questions answered!

https://www.youtube.com/embed/RxffKBDBdn4 ๐Ÿš‘ An SEO first-aid session with our friends at Ahrefs Read time: 4 minutes Questions as they appeared in video... 00.11 - My company has a website built using Bootstrap framework and we're finding SEO quite challenging. I am...

We need to talk about loyalty

Writing by John Lyonsย - A senior marketer with 20+ years as a consultant and both agency & client side, including founding and exiting two agencies, Sales & Marketing Director at the NDL Group and as senior manager on the global loyalty program for The LEGO...

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DateTimeSpeakerNameLocation
16 Apr 18:00 - 20:00 BST Claudia Higgins, SEO Consultant TMM IRL: Supercharging your website’s SEO Milton Keynes Sign up here
16 Apr 18:30 - 20:30 JST Ashley Harvey, Brand Specialist TMM IRL: Distinct Brand Assets Workshop Tokyo Sign up here
17 Apr 09:00 - 14:00 BST featuring speakers from Google, VWO, Microsoft, Pinterest, and Launch The CMO’s guide to conversion optimisation Bristol and Bath Sign up here
23 Apr 14:00 - 15:00 BST Nicole Mezzasalma, Senior Consultant at Battenhall Social Media and AI: Ready or not here AI come! Virtual Sign up here
24 Apr 17:30 - 21:00 BST Julian Modiano, Co-Founder of Acuto; Alam Hosseinbor, Head of Performance at Shopping IQ; Niki Grant, Partner Support Director at ClickTech PPC Live #10: Using data to power AI, do retail media better and grow low-volume search accounts Brighton Sign up here
24 Apr 18:00 - 20:00 BST Simon Barnett, Chief Brainpower Officer, Perfectly Picked TMM IRL: Brainpower. How to harness your most important marketing tool Reading Sign up here
24 Apr 18:00 - 20:00 BST Jade Tambini, Marketing Coach and Course Leader at B2B Breakthrough Academy TMM IRL: How to write a B2B marketing strategy Cardiff Sign up here
25 Apr 18:00 - 20:00 BST Henry Sanford, Digital Partner at AB Brand and Marketing TMM IRL: Your marketing is killing meโ€‹ – what can, and should, our sector be doing to deliver greener communications? London Sign up here
30 Apr 09:30 - 10:30 BST Heather Murray, AI for Non-Techies Chat-GPT for marketers: How to get the most from it Virtual Sign up here
1 May 12:00 - 13:00 BST Rachael Wheatley, MD, and Bryony Thomas, CEO, at Watertight Business Thinking How to show impact – quick wins and long-term success Virtual Sign up here
1 May 18:00 - 20:00 BST Keir Mather, Founder at Neon Bridge TMM IRL: What do clients really think of their agencies? Exeter Sign up here
9 May 18:00 - 20:00 BST Giles Etherington, Founder and Brand Consultant at Brand Satellite TMM IRL: Think brand, not business Edinburgh Sign up here
9 May 18:00 - 20:00 BST Harry Evans, Co-Founder at TwelveTwentyFive TMM IRL: Audience-first SEO: why everybody should be doing it Northampton Sign up here
9 May 18:00 - 20:00 BST Charlotte Sheridan, founder of Small Biz Expert and Quokka Agency TMM IRL: Secrets to marketing success when budgets are being clutched tight to chests Colchester Sign up here
14 May 14:00 - 15:00 BST Thomas Barta, Founder of the Marketing Leadership Masterclass AI: In a world of answers, whatโ€™s your question? Virtual Sign up here
14 May 18:00 - 20:00 BST Helen Fletcher, Copywriter + Communications Consultant TMM IRL: Manchester. With Helen Fletcher Manchester Sign up here
15 May 18:00 - 20:00 BST Speaker to be confirmed! TMM IRL: Norwich Norwich Sign up here
15 May 18:00 - 20:00 BST Speaker to be confirmed! TMM IRL: Portsmouth Portsmouth Sign up here
16 May 18:00 - 20:00 BST Speaker to be confirmed! TMM IRL: Birmingham Birmingham Sign up here
16 May 18:00 - 20:00 BST Speaker to be confirmed! TMM IRL: Oxford Oxford Sign up here
20 May 18:00 - 20:00 BST Emma Loveday, Disgustingly Good Copy TMM IRL: How to write copy that has a pulse Ashford Sign up here
21 May 12:00 - 13:00 BST Bryony Thomas, CEO, and Rachael Wheatley, MD, at Watertight Business Thinking The Four Foundations of Marketing Success Virtual Sign up here
23 May 18:00 - 20:00 GMT Speaker to be confirmed! TMM IRL: Accra Accra Sign up here
28 May 18:00 - 20:00 BST Meg Tarsuslugil , Senior Campaign Specialist at Journey Further TMM IRL: Understanding ideation and its importance in the marketing mix Leeds Sign up here
29 May 17:30 - 19:30 BST Chris Dunne, Head of Marketing at Thinkbox and Joint Chief CEO of Outvertising TMM IRL: How well do you know the LGBTQIA+ consumer? Bristol and Bath Sign up here
4 Jun 18:00 - 20:00 BST Lizzie Benton, Founder of Liberty Mind TMM IRL: How do we fully realise our potential at work? Cambridge Sign up here
4 Jun 18:00 - 20:00 BST Speaker to be confirmed! TMM IRL: Liverpool Liverpool Sign up here
4 Jun 18:00 - 20:00 BST Speaker to be confirmed! TMM IRL: Leicester Leicester Sign up here
6 Jun 18:00 - 20:00 BST Speaker to be confirmed! TMM IRL: Nottingham Nottingham Sign up here
6 Jun 18:00 - 20:00 BST David Colgate, Head of Enterprise SEO at Vertical Leap TMM IRL: AI and SEO – so what? Winchester Sign up here
19 Jun 18:00 - 20:00 BST Louise Major, Co-Founder of Igloo Creative and Sophie Skilton, Digital Marketing Manager at Wagada Digital TMM IRL: How to market through a recession Hertfordshire Sign up here