Mark Ritson is almost a man who needs no introduction, but for those not in the know… Mark has been a columnist at Marketing Week for over a decade, a regular and world-class speaker, a consultant for some of the world’s most interesting brands, and also a Marketing Professor gone rogue – having recently stepped down from his Associate Professor position at Melbourne Business School to focus on his Mini MBA programme.
On a personal level, Mark has had a big impact on how we have come to view the marketing world through his columns for Marketing Week. However, if we was to point to two specific pieces of work, then you should check out his case studies on 50 years of the Effies (our favourite was the Tide super bowl ad analysis), or his talk ‘On the Contrary’ – delivered at the APG strategy conference.
Mark Ritson’s talks with The Marketing Meetup:
This is a 26-word email. Within it, there are 11 opportunities to make your email campaigns great.
While the specific copy/tone might not work for you, next time you write a marketing email that only you could write, start here.
Below is a template that might be useful for you on how to approach event organisers.
If you’re marketing your own business, you’ve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
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This is the last wednesday @ two of 2020.
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
Linkedin just launched its new stories feature. Here is what Linkedin stories are, and what we think it means for marketers.
I thought I’d share some thoughts on the things I’ve learned about Linkedin after getting 2,000,000 views in 10 months.
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
|Date||Time||Speaker||Name||Get yo' space|
|07/09/2021||08:30||Matt McKie, Global Head of Marketing at The Olympic Games||From Nike to the Olympic Games: Q&A with the Head of Marketing for The Olympic Games, Matt McKie||Sign up here|
|14/09/2021||14:00||Mary Owusu, CEO of Gurubound||Why your website visitors are not converting||Sign up here|
|21/09/2021||08:30||Sophie Cross, Editor of Freelancer Magazine||From Marketing Manager to Magazine Editor: How I launched my own successful magazine||Sign up here|
|28/09/2021||14:00||Purna Virji, Senior Content Solutions Consultant at Linkedin||Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content Marketing Strategy||Sign up here|
|05/10/2021||08:30||Chris Arning, Creative Semiotics||Semiotics: What It Is & Why it Matters for Marketers||Sign up here|