Posi+ively Lovely Bryony Thomas

How to fix the marketing and sales funnel

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There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.

In this half-hour session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

Upcoming events for marketers from The Marketing Meetup

Date Time Speaker Name Get yo' space
23/02/2021 14.30 - 15.30 David Hieatt, Founder of Hiut Denim How to create incredible email campaigns Sign up here
02/03/2021 08.30 - 09.30 Martin George, Customer Director at Waitrose The things I have learned over years of marketing Sign up here
09/03/2021 08.30 - 09.30 Eve Young & Theo Watt from Social Chain Lessons learned from creating an industry-leading podcast Sign up here
16/03/2021 08.30 - 09.30 Giles Edwards & Ryan Wallman Delusions of Brandeur Sign up here
23/03/2021 08.30 - 09.30 Marisa Thomas, Head of Brand at Bloom & Wild How to incorporate thoughtful marketing into your mix Sign up here
30/03/2021 08.30 - 09.30 Dave Harland, Copywriter How to write stories for social media Sign up here
06/04/2021 08.30 - 09.30 Tim Soulo, CMO at Ahrefs How we took the Ahrefs blog from 30,000 to 1,500,000+ visits per month Sign up here
13/04/2021 08.30 - 09.30 Liron Smadja, Senior Director of Global Brand Marketing and International Expansion, Fiverr We’re building a household name. This is how. Sign up here
20/04/2021 08.30 - 09.30 Emma Honeybone, Head of Relationship Marketing at Engine Group What does relationship marketing really mean, and how can it impact your business? Sign up here
27/04/2021 08.30 - 09.30 Asia Orangio, Founder of DemandMaven How to acquire your first 100 customers Sign up here
04/05/2021 14.30 - 15.30 Sherice Harris & Nathan Anibaba. Head of Brand for Speedo EMEA & Founder of Agency DealMasters How to build great agency relationships Sign up here
11/05/2021 08.30 - 09.30 Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research How to find purpose for you and your brand Sign up here
18/05/2021 08.30 - 09.30 Anu Adegbola, CMO of Brainlabs How to PPC Sign up here
25/05/2021 08.30 - 09.30 Jeremy Waite, Communications Designer at IBM How to tell stories with impact Sign up here
01/06/2021 08.30 - 09.30 Adele Revella, Founder of Buyer Persona Institute How to build customer personas that actually work Sign up here

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How to fix the marketing and sales funnel

How to fix the marketing and sales funnel

There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.

In this half-hour session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

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