Introduction to attribution in AdWords
It's imperative to your marketing activity that you know what is working and what isn't. In this video, Imogen introduces you to attribution in AdWords.
Introduction to attribution in AdWords
Audience targeting in adwords
Audience targeting in adwords
Audience targeting in AdWords does exactly what it says on the tin. It helps you specify who you would like to see your ads. In this video, Imogen Collins from Genie Goals introduces you to targeting on...
Intro to Google Shopping and Feeds
Intro to Google Shopping and Feeds
In this video, Imogen introduces you to Google Shopping campaigns, and the feeds that help you manage them.
Introduction to Google Smart Bidding
Introduction to Google Smart Bidding
Google defines smart bidding as: "a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction – a feature known as “auction-time bidding”.
Introduction to PPC
Introduction to PPC
PPC stands for pay-per-click. With PPC, advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.