How to define strengths in the SWOT analysis without missing a thing
This video's focus is the first step of an overall, well-rounded SWOT analysis. In this session, Peter will help you list all of the internal strengths of your business, show you how strengths can be linked and transformed into opportunities later on.
One of the 3 elements of an internal audit is 'brand onion' - a tool used to analyse and understand brand identity where each layer represents a different aspect of the brand.
Peter Sumpton will discuss all the areas you need to cover while using this method in this short video. Let's start with the essence!
Marketing strategy is a forgotten art in a lot of businesses.
In this introduction video, Peter will show you how to navigate a free 'Strategy Direction' course prepared by the Marketing Study Lab and how to make the most out of all the resources it contains. Don't forget to download your worksheets and create some fantastic marketing plans!
Successful management means making optimal and responsible use of man, materials, machines, minutes and money for the advancement of mankind.
After this session, prepared by our friend Peter Sumpton, you will know how to use the '5M's model' to smoothly perform an internal audit within your business.
How to complete an internal audit of your marketing strategy plan using the VRINO model
Peter Sumpton explains here what each element of VRINO is and how you can implement it in your business or brand to improve your capabilities - internally!
Threats to your business need to be addressed and noted - especially within the SWOT Analysis.
In this talk, Peter Sumpton provides guidance on how to stay open-minded and think of threats seriously - not only in terms of competition as there is a lot more to take under consideration. This video is the last step of the SWOT Analysis - completing this will allow you to think about the future of your marketing actions.
How to complete a PESTELE Analysis
In this workshop, Peter Sumpton will walk you through all 6/7 elements that make this type of analysis. Making sure to spend some time at this stage will be incredibly helpful to formulate marketing strategies and tactics within your brand or business.
It's time for the second step of your marketing plan - the internal audit.
In this session, Peter Sumpton will explain what 'VRINO, 5 M's and brand onion' are at this stage of planning your marketing strategy. Don't worry if it's the first time for you to hear about them! Over to Peter now...
A TOWS analysis is an extension of the SWOT analysis framework that goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
Let's spend some time on TOWS analysis with Peter Sumpton and add some clarity to this concept. Grab a pen and paper as you might want to develop your own TOWS analysis!
The first step of your marketing plan is the external analysis.
In this short session, Peter Sumpton will explain the importance of knowing what's going on outside of your business and analysing the external factors in order to turn weaknesses into strengths and threats into opportunities.
8 fundamental elements that you need to create your own marketing plan
In this quick course introduction session, we're going through those elements with Peter Sumpton, who strongly believes that there aren't enough strategic marketers in the world. Happy marketing, Everyone!
You need a content marketing strategy to help fuel the social content that you put out across your channels.
Running your own campaigns requires proper tools and apart from showing you all these, in this webinar, Kirstie Smith will introduce you to the Content Marketing Institute framework and 5 important steps of the campaign process.
Let's talk about strategy - how can you orientate your marketing plans at a high level of which will feed your content strategy?
In this video, Peter Sumpton - The Lego Master of Marketing - will show you how to break your marketing strategy down into Lego bricks and be able to rebuild it whenever you need to. Ready for some fun?
In this video, Peter Sumpton, who has also contributed a number of videos for TMM+ explores what marketing strategy is and how to build one at a very fundamental level.
