The Value of SEO – Mary Owusu
Everyone speaks about SEO as something you need to do, but why? What's the value? In this video, Mary Owusu explains.
Everyone speaks about SEO as something you need to do, but why? What's the value? In this video, Mary Owusu explains.
What not to do on LinkedIn and why is it crucial to refer quality content into people's feeds
In this short video, John Espirian lists the most important LinkedIn 'don'ts' to keep in mind while using this platform.
Let's talk about the most important thing on your LinkedIn profile - your headline!
This session covers a 3-part LinkedIn headline formula created by John Espirian and will also help you select the profile settings that will best work for you on this platform.
How to get the most from a LinkedIn Post
This session is a LinkedIn post writing recipe by John Espirian. You might want to write this one down...
Are Facebook and Instagram going through an identity crisis?
In this video, Hannah Anderson, co-founder of Social Chain, will analyse both platforms and make sure you are up-to-date with all the latest news.
Social media changes every day. But what are the most significant recent differences in the social media world and what can you do to adapt to them as a business or brand?
In this session, Hannah Anderson, co-founder of Social Chain, will explain why she thinks TikTok is Facebook 5 years ago and why it's worth growing there now.
Understanding SEO is a true foundation to create content on. If you are an SEO beginner - this one is for you!
With the help from Elaine from Pickled Ginger - after watching this session - you will have a much better idea of what you should be doing to help yourself to be found on Google. Good luck!
Sales very often is the last consideration for B2B Tech companies - with engineering, product development and marketing way ahead of it.
This causes some start-ups to fail. Allow James Ker-Reid - the CEO at Sales for Startups, to be your guide during this masterclass on creating a great value proposition for B2B Tech companies. Spoiler: you will be given a map too!
How to deliver crisis communications online during Covid-19?
In this session, Joanne Sweeney will share her government and public sector experience and explain why you shouldn't be nervous about introducing Covid-19 into your digital communications.
We all want to create better emails, but are we giving email marketing the love it really deserves?
Imagine a hypnotist and a mind reader walking into your inbox... Intrigued? Rob and Kennedy from Email Marketing Heroes will uncover psychological techniques to create great emails. Just press play!
Do you have Google Analytics installed, but never really got round to find a way to make the most out of it?
Dive into the world of digital marketing with Lynsey Sweales from SocialB to understand the power of this tool and use it better straight after the course.
How to improve your local presence using Google My Business?
Lizzi from Sleeping Giant Media - an expert on this subject - will show you what opportunities you're missing out on by not using this tool yet and how to become a 'giant' by optimising your Google My Business page.
You need a content marketing strategy to help fuel the social content that you put out across your channels.
Running your own campaigns requires proper tools and apart from showing you all these, in this webinar, Kirstie Smith will introduce you to the Content Marketing Institute framework and 5 important steps of the campaign process.
Do you think content creation is way too time-consuming? What if you could schedule one week's content in 30 minutes while keeping the quality at a high level?
In this video, Andy Lambert is giving out loads of tips and tricks on how to fill your content calendar with engaging pieces of your work. Grab a notepad!
His name is John Espirian and he knows how to create content that will get your business noticed, remembered and preferred.
With the help of his sidekick - BitmoJohn - he will explain what not to do on LinkedIn, how to optimise your presence there and how to take advantage of LinkedIn's organic reach. Enjoy!