LinkedIn Ads that outperform Facebook? Yep!
There aren’t many people better qualified to talk about this topic than AJ Wilcox – the founder of B2Linked. Let's find out how to build LinkedIn ads that convert!
How to launch and grow a successful podcast in 3 achievable steps?
If anything is stopping you from doing that - Rachel from Rebel Base Media will help you to build the confidence you need and join the podcasting community. She's got some secrets to share...
Metrics really do matter! Especially in terms of social media analysis.
David Glenwright, one of the UK’s best social media trainers, will walk you through best practices of tracking, interpreting and reporting back the data gathered on various social media platforms.
How to build a perfect content creation process as a team?
Andy Lambert is breaking it down into 5 steps for you - cryptonym: VOICE. This framework will help you level up your content marketing strategy and encourage your team to become part of this exciting process. So, V stands for...
2020 was the year webinars took over. But, getting them right isn't as easy as simply putting on an event.
In this session, we hear the eight critical elements of putting on a great webinar.
How do you write a great article?
Lucy Mowatt has dedicated her professional craft to mastering this exact question. In this video, she explores.
Writers block. It happens. So, how do you find inspiration for your writing?
How do you improve your writing? Well, Lucy Mowatt explains!
Writing isn't just about the act of putting pen to paper or pixels to a screen. It's also about knowing what you're writing about!
As the old phrase goes, 'we're all writers'. But, being 'good' is not always the same as simply writing.
In this video, Lucy Mowatt introduces you to the concept of copywriting.
It's imperative to your marketing activity that you know what is working and what isn't. In this video, Imogen introduces you to attribution in AdWords.
Audience targeting in AdWords does exactly what it says on the tin. It helps you specify who you would like to see your ads. In this video, Imogen Collins from Genie Goals introduces you to targeting on...
In this video, Imogen introduces you to Google Shopping campaigns, and the feeds that help you manage them.
Google defines smart bidding as: "a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction – a feature known as “auction-time bidding”.
PPC stands for pay-per-click. With PPC, advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.
