How to write the perfect event brief
Justin Crane discusses the importance of writing an event brief, and how to make it perfect.
Justin Crane discusses the importance of writing an event brief, and how to make it perfect.
Justin Crane talks through how good, energising, inspiring content shapes everything we do as marketers.
Key learnings:
Allow the information to influence the end result
Learn from previous events / your competitors
Know that your budget runs parallel with quality level
If you don’t know, you don’t know. Ask
The importance of clarifying understanding
Join us for a journey through the planning processes of an event, from the initial research through to the evaluation and everything in between. Utilising 5 key stages will make sure that your next event is something that is remembered for all the right reasons.
Events should be remembered for all the right reasons. The more touchpoints you hit, the stronger the experience. We look at how you can emphasise the customer journey at your next event to make sure, not only the seeds are planted, but that the memories grow.
If you’re running any kind of large scale event you’re going to need a one-stop shop covering all the organisational and safety aspects, and that's where the EMP comes in. It can be pretty daunting but join us as we break down what needs to be included to make sure you can gain all the necessary permissions for your event to move forward.