How to stay open minded and take threats seriously - SWOT

Threats to your business need to be addressed and noted – especially within the SWOT Analysis.

In this talk, Peter Sumpton provides guidance on how to stay open-minded and think of threats seriously – not only in terms of competition as there is a lot more to take under consideration. This video is the last step of the SWOT Analysis – completing this will allow you to think about the future of your marketing actions.

A Q&A with Carrie Rose

Carrie Rose answers questions from the TMM community

Marketing Credibility Killers – Cost Budgeting

What can kill your credibility as a marketer? Bryony Thomas discusses the issues surrounding cost budgeting.

Marketing Credibility Killers – Meaningless Metrics

What can kill your credibility as a marketer? Bryony Thomas discusses 'meaningless metrics', and the importance of putting your metrics in context.

Marketing Credibility Killers – ‘Relay Race’

What can kill your credibility as a marketer? Bryony Thomas discusses how the term 'relay race' undermines the ability of marketing to have a long term strategic impact.

PR and Search Impact Part 2

Carrie Rose from Rise at Seven discusses what great PR stories have in common

Content 101: An introduction to Gary Gumbleton and Capital Content

In the first of a 7-part content strategy series for TMM, Gary Gumbleton introduces himself, his company Capital Content, and his outline for the series.