Events should be remembered for all the right reasons. The more touchpoints you hit, the stronger the experience. We look at how you can emphasise the customer journey at your next event to make sure, not only the seeds are planted, but that the memories grow.

Key learnings:

• Pre and post-event are equally important to the main event
• Determine what the benefits are for each stakeholder (they may not be the same)
• Be aware of what’s been done before, be fresh, exciting, and dynamic
• Give suppliers freedom to indulge in the theme
• Use your venue to its full potential to help tell your story
• Map out touch points to evaluate success