Within any industry, a brief is vital and that’s no different in events. We break down the various aspects that agencies, contractors, and suppliers are after, to ensure your event is delivered exactly how you imagined it.

Key learnings:

• Allow the information to influence the end result
• Learn from previous events / your competitors
• Know that your budget runs parallel with the quality level
• If you don’t know, you don’t know. Ask
• The importance of clarifying understanding