Movable Ink x TMM Marketers School: The School of AI
The conversation around AI is slowly moving from a huge hype bubble through to ‘okay… how do we actually use this to solve day to problems?’
That’s why, together with our friends at Movable Ink, we’ve put together a new School of Marketing: four weeks, ten inbox-sized lessons, and one live webinar to bring it all together.
We’ll start with the basics (what even is an AI agent?) and then go deeper into how AI is transforming email, personalisation, automation, and even marketing jobs themselves. Expect practical explanations, real-world case studies, and a clear-eyed look at what actually matters for marketers right now.
It’s free, easy to follow, and designed so you can dip in and out. But if marketing is part of your world, you’ll come away sharper, more confident, and better prepared for what’s next.
👇 Sign up below, or scroll down for the syllabus.
Your syllabus 😊
Three weeks. Three emails per week, a Q&A halfway through and a live event at the end.
Each email with 10 mins of latest theory and practical learning on upping your marketing skills.
Easily digestable goodness.
And all for free. Preeeeetty lovely 🙂
| Week | Lesson | Title | Description |
|---|---|---|---|
|
Week One: The not so basic basics |
Lesson 1 | What’s coming up on the Movable Ink x TMM school? | An introduction to the school, how it works, and what you’ll take away. |
| Lesson 2 | AI Glossary – What do you need to know? | A simple rundown of key AI terms so you can follow the conversation with confidence. | |
| Lesson 3 | What are agents, and how are they changing AI? | An explainer on AI agents, why they matter, and what they could mean for marketers. | |
|
Week Two: How AI tools are impacting traditional marketing tactics |
Lesson 1 | What is the landscape of AI tools right now? | A snapshot of the current AI tool ecosystem and where the opportunities lie. |
| Lesson 2 | Understanding AI in email marketing | A practical look at how AI is being applied specifically to email campaigns. | |
| Lesson 3 | Case studies of AI in action: Travel & Retail | Real-world examples showing how brands are already using AI to drive results. | |
|
Week Three: Automation and personalisation – saving you time and making the customer experience better |
Lesson 1 | Are all AI solutions created equal? Two approaches to understanding personalisation using AI | Comparing different AI approaches to personalisation, and which could work for you. |
| Lesson 2 | How to practically move past segmentation into personalisation | Actionable tips to shift from broad segments to true one-to-one experiences. | |
| Lesson 3 | How to make the most of autonomous marketing | Exploring the rise of autonomous marketing systems and how to start experimenting safely. | |
|
Week Four: Your next steps: Careers and what to do now |
Lesson 1 | Future of marketing roles | What AI means for marketing careers, and the skills you’ll need to thrive. |
| Lesson 2 | Summary of actions from the school | A round-up of key lessons, with practical steps to take away. | |
| Lesson 3 | Wrap up webinar | A live session to connect the dots, ask questions, and look ahead. |
Micro-learning to increase your skills. All for free. Enrol below
FAQs 🤔
How does this work?
Over a four-week period, we’ll send you eight emails. Each will contain a 10-minute (or less) breakdown of some theory and some practical implementation to help you in your role and boost your learning.
Who will be my teachers?
We’ve taken the most popular content from Movable Ink – the global marketing platform – and adapted it for the TMM community. Movable Ink have customers across the world – so have an ample data set on the best practice and the things that really matter to marketers right now.
Do I have to take part in all the lessons?
Engage in the lessons you want to, but don’t feel like you have to complete everything. This is about taking things at your own pace.
How much does this cost?
Absolutely naffink.
A collaboration with the very nice people from Movable Ink
We live in a world where people expect businesses to understand them and speak to their individual desires.
Today, more than ever, people have the power of choice. Movable Ink helps businesses earn attention in a world, where time is precious and creativity is power.