What I’ve learned about growing a newsletter – Joe Glover
A short talk and then a Q&A sesh 🙂
What I’ve learned about growing a newsletter – Joe Glover
How to create a great marketing strategy: Lessons from the best – Fergus O’Carroll
How to create a great marketing strategy: Lessons from the best – Fergus O’Carroll
​Fergus started the webinar with this thought: 'there is no one way to build a marketing strategy'. The crux of the talk was far more focused on 'these are the mindsets that the best marketing strategists have when producing their work'. 📕 Let's speak...
Finding Your Way To SEO & Content Success: A Framework – Ross Simmonds
Finding Your Way To SEO & Content Success: A Framework – Ross Simmonds
🤔 So, what are we really speaking about when we say 'content'? To Ross, content is culture. It shapes how we learn and interact with one another. It's big. 💼 What about content *in business*? In business, we use the assets we create to also encourage people to a...
How to get people on your side: Getting great content out of busy people – Marisa Crimlis-Brown
How to get people on your side: Getting great content out of busy people – Marisa Crimlis-Brown
🔋 10 tactics to help you get great content from busy people with Marisa Crimlis-Brown Have you ever felt like getting marketing content out of busy people is like pulling teeth? You are not alone. With even the most well-intentioned colleagues, convincing them to...
How Did KFC Turn Their Brand Around? The Story From The Inside – Jack Hinchliffe, CMO, KFC
How Did KFC Turn Their Brand Around? The Story From The Inside – Jack Hinchliffe, CMO, KFC
Takeaways: How to turn around a stagnating brand with Jack Hinchliffe, CMO of KFC Write up by the excellent Isabelle Wilkinson. Jack Hinchliffe is a magnetic, thoughtful and impactful marketing leader. He is the CMO at KFC and has led the brand through a period of...
5 must-have principles for your email marketing strategy – Clara Toombs
5 must-have principles for your email marketing strategy – Clara Toombs
📧 5 principles that make up great email marketing strategies according to Clara Toombs Read time: 4 minutes Clara Toombs has spent a lot of time writing email marketing strategies. She was once the Head of CRM at Photobox and then later, at Moneysupermarket. She’s...
Energy – The Productive Secret That Leads to Quantum Leaps in Your Career – Simon Alexander Ong
Energy – The Productive Secret That Leads to Quantum Leaps in Your Career – Simon Alexander Ong
Working as a marketer can certainly feel overwhelming at times. It’s something we hear a lot and a topic that many of you brought up in the comments of this webinar. So, how can we harness our natural energy rhythms to stop that overwhelm from hindering our...
How to get the rest of your company on board with social media content production – Nana Crawford
How to get the rest of your company on board with social media content production – Nana Crawford
👥 How to get your team involved with your social media content production with Nana Crawford Read time: 3 minutes If you would like positivity, social media, and incredible samba dancing in your Linkedin feed (why wouldn’t you?!), look no further than Nana...
The Art of Zero-Click Content: What you need to know – Amanda Natividad
The Art of Zero-Click Content: What you need to know – Amanda Natividad
🧱 Amanda Natividad’s guide to building your brand with zero-click content Back in 2020, SparkToro’s founder, Rand Fishkin, was the first marketer to host a TMM webinar. The energy that he brought to the proceedings has definitely played a big part in the TMM...
How to break away from billable time and charge for creativity – Giles Edwards
How to break away from billable time and charge for creativity – Giles Edwards
The significance of pricing correctly cannot be overstated. You can work harder, smarter, change your processes or whatever else - but if you’re not charging correctly, it’s not going to change the prospects of your business. One idea that has been ever-present in...
Marketing during change:Â What have we learned and what do we want to keep? – Nishma Robb, Google
Marketing during change:Â What have we learned and what do we want to keep? – Nishma Robb, Google
Nishma Robb works as the Marketing Director for Brand and Reputation at Google. Yeah… not a small role. On a day to day that means Nishma is the guardian of the Google Brand and all it’s products: search, maps… basically whatever you can think of from Google. The...