A quick note before you read: this article was written with the help of AI, using the session transcript from Wistia, so please excuse any mishearings 🙂 – Sarah, TMM Community Human x Table of Contents What we know about the LinkedIn algorithm Personal...
Vivi spent five years at Squiggly Careers, where she helped grow the podcast from 100,000 downloads to 5.6 million on almost no paid advertising. She’s now an independent consultant, and writes about personal brand consistency on her Substack, Stories and...
Key points This session wrapped up TMM’s four-week School of Email series, recapping key takeaways before opening to live Q&A Email delivers roughly £36 back for every £1 spent, and over 40% of small businesses expect it to be their single most valuable...
Key points Marketers have increased advertising spend by roughly 50% over the past 15 years (adjusted for inflation), but the average number of brand effects reported in effectiveness case studies has been falling over the same period Contrary to arguments that...
Key points Louis audited 100 B2B tech companies against 8 types of “brand assets” (colour, logo, visual device, typography, taglines, human identity, product UI, and sound), based on Jenny Romaniuk’s research at the Ehrenberg-Bass Institute 80% of...
Key points TMM’s State of Marketers report surveyed 1,248 marketers, not about marketing itself, but about how people in marketing roles are actually doing The headline: the community hasn’t fallen out of love with the craft, but the conditions around...
Key points Marketing is defaulting to “beige”: safe, forgettable, functional work, driven by tight budgets, risk-averse stakeholders, and a flood of AI-generated content. One industry report found 57% of UK ads make people feel nothing at all Emotional...
Key points Big brand vs. scale-up isn’t really the right question, Kerttu argues. What matters more is the specific challenge, the category, and what stage of your career and life you’re in Both are reversible decisions, not permanent ones. You can move...
Key points Jodie’s central argument: brands need to stop segmenting people as audiences by age, gender and geography, and start understanding them as fans instead, because that’s a far closer match to how people actually see themselves The case for...
Key points Agency spend is set to pass £50 billion in the UK for the first time in 2026, but the pressure on both sides is real: 70% of senior marketers say their personal accountability has grown in the last two years Fractional CMOs aren’t a substitute for...
Amy Woods is founder of Content 10X, a specialist content repurposing agency, and host of the Content 10X podcast. She has spent years helping B2B brands get significantly more value from the content they already have, and is one of the clearest thinkers in the...
Dan Nelken is a creative director, copywriter, author, and speaker based in Vancouver, Canada. His self-published book on copywriting reached number two on Amazon across the UK, US, Canada, and Australia, built entirely on an audience he grew through consistent,...