SURREAL’s copywriter: The copywriter’s guide to brand building

John Thornton, Senior Creative at Surreal

Wednesday 9 Apr 2025, 14:00 - 15:00 BST

John Thornton has been one of the principle ‘voices’ behind brands such as Innocent Smoothies and SURREAL for several years. In this time he’s leant his copywriting skills to make each brand genuinely distinctive in their markets. But how does he do it?

In this webinar we will:

- Hear John’s experience of how he uses copy to build brands
- See real life examples of great copy and what they did for the brands John was working on
- Leave you with tips to try for your own copywriting
- And, take your questions and scenarios to help solve common brand building problems

You’re invited. Sign up is found below!

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