TMM IRL: Diversity & inclusion for marketers – actionable steps for your next campaign

Kardi Somerfield, Senior Lecturer/Marketing at UON and Owner/Illustrator at FridgeStreet

Thursday 11 Jul 2024, 18:00 - 20:00 BST
Vulcan Works
34-38 Guildhall Rd
what3words: ///planet.frost.lakes

The Northampton Marketing Meetup is an informal, friendly place for the marketers of Northants to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂

We're heading back to the lovely Vulcan Works for this one, and we just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.


Speaker: Kardi Somerfield, Senior Lecturer/Marketing at UON and Owner/Illustrator at FridgeStreet
Topic: Diversity & inclusion for marketers - actionable steps for your next campaign

Ever get tied in knots wondering ‘how’ accessible your content needs to be… legally, morally, practically? Do you want to represent more different kinds of people in your marketing imagery … but worry about box-ticking or waking up the trolls?

Think you might be excluding some profitable segments by not actively considering the grey/pink/purple pound? Are you missing the opportunity to make your customers say “Ah they get me!”.

Kardi is a lecturer at the University of Northampton who has led the development of Digital Diversity curriculum across several marketing courses, including working with industry partners Channel 4 on equality, diversity and inclusion-related projects.

So come down to Vulcan Works, grab your slice of pizza and a beverage of your choice and pick up some practical thoughts about how to make your marketing more inclusive.


The format of the night:

6:00 pm - doors open - drinks, networking, and smiles
6:30 pm - introduction and talks begin
7:00 pm - talks finish, networking, listening, saying hello, and positively lovely people
7:45 pm - end of the night - you leave with new contacts and fresh ideas

Partnered with Digital Northants, putting local businesses in touch with digital companies who can help solve their problems, to encourage the growth of business in Northamptonshire. Check them out at

Partnered with The ONE Group, whose recruitment team bridges the gap between marketing professionals and a vast network of Northamptonshire businesses, empowering career progression at every stage with unmissable opportunities and job-hunting support. Read more at

Partnered with Vulcan Works, helping entrepreneurs bring world challenging ideas to life. A workspace and community for innovative creatives. Check them out at

And finally...

This is a donation ticketed event, with a suggested ticket price of £5-£15.

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂

See you there!

Register Now