Your post did well. Hundreds of people read it, a few sent lovely messages, and the website traffic didn’t move an inch. So if the click isn’t coming back, how do you show your marketing is working?
Rand Fishkin spent over a decade at Moz helping marketers win clicks from Google. At SparkToro, he, alongside the incredible Amanda Natividad spent the years since working out what to do now those clicks are disappearing. And, we hope it helps.
Expect takeaways on:
– Why the platforms don’t want your link, and what to put in the post instead so the idea does its job without a click
– What to give away for free, and what (if anything) is still worth keeping behind a form or a “link in comments”
– How to show it’s working when the dashboard won’t: the “how did you hear about us?” box, brand search, and what turns up on sales calls
The second half of the session is a proper Q&A.
You’re invited. We hope to see you there!
************************************************************************
Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.
Frontify – Frontify turns your brand into a system every team can use – governed in one place, extended into every tool where the work happens, and readable by the AI that’s now part of the process.
Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.
Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.
Prismic – the agentic web platform where teams and AI agents publish quality, on-brand pages as fast as they brief them, from single campaigns to complex websites. Built for digital businesses where speed drives revenue but quality isn’t optional, Prismic helps teams scale pages while keeping brand context, reusable sections, and team control at the core.
Exposure Ninja – an award-winning search marketing agency that gets businesses found in Google and AI Search, then converts that visibility into qualified leads and revenue, across AI Search Optimisation, SEO, Content Marketing and PPC