The Fife Marketing Meetup is an informal, friendly place for the marketers of Fife to meet, learn, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode 🙂
We’re meeting at the fantastic Louie Brown’s for this one. We just want to get together, say hello, have a chat, and have a nice time.
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.
Let’s have a lovely night in the company of some amazin’ people.
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Speaker: Giles Etherington, Founder and Brand Creator at Brand Satellite
Topic: Think Brand, not Business
When you think about your business as a business you tend to use the rational part of your brain, giving people rational reasons why they should buy your products and/or services.
But when you think about your business as a brand, you are engaging with the emotional part of your brain and you can start to tap into the emotions your customers are experiencing during the decision-making process.
Giles Etherington will explain how creating a brand for your business will help you to connect with your clients/customers better, turning them into advocates for your brand, selling your business for you.
You will understand how thinking like a brand will increase the clarity, confidence and courage that you, your team and your clients, have in your business.
A bit about your speaker!
Hello, I am Giles. I am owner of Brand Satellite, a multi-award-winning brand consultancy based in Scotland, with clients across the UK.
Today, I help purpose-driven, service-based small businesses to think, look and act like big brands. Giving them, their teams and their clients, the clarity and confidence to communicate the right messages to the right people, and the courage to pursue their purpose and grow a successful and profitable business.
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The format of the event:
2.00 PM – Optional coworking at Louie Brown’s. Contact el@themarketingmeetup.com to book a place!
6.00 PM – Doors Open – Drinks, Networking, and smiles
6.30 PM – Introduction and Talks Begin
7.00 PM – Talks Finish, Networking, Listening, Saying Hello, and Positively Lovely People – A nice chilled out time 🙂
7.45 PM – End of the night – you leave with new contacts and fresh idea
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In partnership with Louie Brown’s, blending a lively bar atmosphere with exceptional dining. Whether you’re here for a casual drink, a family meal, or a special celebration, our team is dedicated to making every visit memorable. Find out more at https://www.louiebrowns.co.uk/
In partnership with Hug the Cactus, a club that encourages business owners to team up and work together. The combination of networking, collaborating, making business buddies AND brand photography is what makes it different! Check out https://susanheatonphotography.co.uk/services/hug-the-cactus/ for more
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And finally…
This is a donation ticketed event. The ticket price is your to choose, from £5 to £50 (the average attendees choose to spend £11.38 🙂
We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn’t already been reached!) 🙂
Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂
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See you there!