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Growth through PPC – Kat Sale

Kat shares tips and tricks on being successful in PPC. She discusses several techniques which are able to substantially increase ROI and sales, while simultaneously saving money. These tips stem from two main philosophies: “eat the dog food”, and “adapt”.

The Power of Simplicity: Why Less is More in Your Writing

As marketers, we are often guilty of overcomplicating our messages. Whether it’s our printed marketing material, the posts we put out on social media, or the content we publish on our blogs (and our clients’ blogs), there’s a tendency to use more words than we actually need.

Punk Rock Marketing

I’m not a marketer, neither am I a punk, but coming from a lifetime of working in the broadcast and print media I do understand audiences and I know how much people appreciate content that makes them think, makes them smile and makes them pay attention. Isn’t that the...