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Posi+ively Lovely The best writing for marketers everrrr

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recommended seo tools
Ten recommended SEO tools from the pros

Ten recommended SEO tools from the pros

We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...

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everything i wish i had known about marketing when i started
The guide to marketing and marketing jobs: Everything I wish I had known when I started

The guide to marketing and marketing jobs: Everything I wish I had known when I started

The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry.  There is a bunch...

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Barbie Movie Margot Robbie
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie

Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job,...

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Back to basics
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers

Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers

Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left...

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B2B Marketing Guide
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends

B2B Marketing in 2023: Strategies, Tactics, Resources and Trends

“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical.  B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...

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marketing learning
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer

14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer

In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...

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derek sivers
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby

Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby

https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding...

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small branded house
The Power of a Small Branded House for Small Businesses

The Power of a Small Branded House for Small Businesses

https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...

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marketing budgets for small businesses
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’

Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’

https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...

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The Power of Strategy for Marketing Small Businesses: Making Choices for Success

The Power of Strategy for Marketing Small Businesses: Making Choices for Success

https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes...

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The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls

The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls

https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the...

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The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders

The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders

https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small...

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