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The power of live experiences – Kristina Heney, Former CMO of Cirque du Soleil

Kristina Heney has spent her career harnessing the power of live experiences. Whether it’s at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe.

But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well… let her tell you.

Growth through PPC – Kat Sale

Kat shares tips and tricks on being successful in PPC. She discusses several techniques which are able to substantially increase ROI and sales, while simultaneously saving money. These tips stem from two main philosophies: “eat the dog food”, and “adapt”.