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small branded house
The Power of a Small Branded House for Small Businesses

The Power of a Small Branded House for Small Businesses

https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...

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marketing budgets for small businesses
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’

Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’

https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...

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The Power of Strategy for Marketing Small Businesses: Making Choices for Success

The Power of Strategy for Marketing Small Businesses: Making Choices for Success

https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes...

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The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls

The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls

https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the...

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The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders

The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders

https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small...

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ethnography
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer

The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer

https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about...

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The case for reversing the marketing process for small businesses: Strategy then research

The case for reversing the marketing process for small businesses: Strategy then research

https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...

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ritson on market orientation
Why Market Orientation is Important, Particularly for Small Businesses

Why Market Orientation is Important, Particularly for Small Businesses

https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at...

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mark ritson on small businesses
Top Ten Tips for Marketing Small Businesses

Top Ten Tips for Marketing Small Businesses

https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...

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advice from a cmo
Embracing Life’s Unexpected Opportunities: Advice from Innocent Smoothies’ CMO, Kirsty Hunter

Embracing Life’s Unexpected Opportunities: Advice from Innocent Smoothies’ CMO, Kirsty Hunter

https://www.youtube.com/embed/BIJMyPte_Iw Last week we interviewed the CMO of Innocent Smoothies - Kirsty Hunter, CMO of Innocent Smoothies. To close the interview, we asked her to share her thoughts on what she would have wanted her younger self to know. In this...

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innocent social media
Inside Innocent Smoothies’ Social Media Strategy: Creating Engaging and Authentic Conversations

Inside Innocent Smoothies’ Social Media Strategy: Creating Engaging and Authentic Conversations

https://www.youtube.com/embed/BIJMyPte_Iw Innocent Smoothies is well-known for its off-the-cuff and reactionary social media presence, particularly on Twitter. In a recent interview with the CMO of Innocent Smoothies, Kirsty Hunter, shared insights into how their...

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innocent smoothies
The Secret to Innocent Smoothies’ Winning Content Strategy: Embracing the Power of the Brief

The Secret to Innocent Smoothies’ Winning Content Strategy: Embracing the Power of the Brief

https://www.youtube.com/watch?v=BIJMyPte_Iw Innocent Smoothies, a brand synonymous with delicious drinks, has captivated customers not only with its products but also with its engaging content across various platforms. The secret behind their brilliant content...

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