The Reading Marketing Meetup is an informal, friendly place for the marketers of Reading to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂
We're back at our old location for this one, at Dog House on Friar St 🙂 We just want to get together, say hello, have a chat, and have a nice time.
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out, friendly space.
Let’s have a lovely night in the company of some amazin’ people.
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Speakers: Professor Laura Chamberlain, Professor of Marketing at Warwick Business School; Anna O'Riordan, Brand, Marketing and Comms consultant; and Raimonda Richardson, Founder of Force4Events
Topic: Take the Pressure Off – Why Marketing ROI Still Matters. A fireside chat 😊
In today’s results-driven environment, marketing ROI is often seen as the ultimate proof of value, but is it always the right measure? Join Professor Laura Chamberlain, Anna O'Riordan, and Raimonda Richardson for a fireside chat discussion, where they will explore why ROI continues to matter, what it can realistically tell us, and how marketers can use it more effectively.
This conversation will unpack the purpose behind measuring ROI - not just to justify spend, but to guide smarter decisions, align with business goals, and build trust across the organisation. You’ll gain practical insights into when ROI is useful, when it’s not, and how to shift the narrative toward more meaningful measures of marketing impact. Expect honest reflections, real-world examples, and tools to help you lead more confident, value-focused conversations.
You can expect the following takeaways:
- Understand the reality of ROI
Learn what ROI can and can’t do, and why it’s not always the best measure of marketing effectiveness.
- Know what to measure and when
Practical guidance on when ROI makes sense and when other metrics tell a better story.
- Have confident conversations
Walk away with tools and language to lead value-focused discussions and build credibility.
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The format of the night:
6.00 PM - Doors open - drinks, networking, and smiles
6.30 PM - Introduction & talk begins
7.15 PM - networking, listening, saying hello, and positively lovely people - a nice chilled out time
8:00 PM - End of the night - you leave with new contacts and fresh ideas
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Supported by Dog House, a workspace for business owners and curious minds alike. Check them out at https://www.tcnuk.co.uk/dog-house
Supported by Force4Events, helping you find joy in marketing your next event or launch. Find out more at https://force4events.co.uk/
EventStream - Making live events accessible to everyone with livestreamed and recorded video. Give them a follow on Linkedin at https://www.linkedin.com/company/eventstream-video/
Supported by Mike Green Photography, specialist in people, product and work environment photography for websites, brochures catalogues and other marketing applications. See the portfolio at https://www.mikegreenphotography.com/
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And finally...
This is a donation ticketed event. The ticket price is yours to choose, from £3 to £30 (the average attendee chooses to pay £8.79 🙂
We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂
Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂
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See you there!