TMM IRL: Brainpower. How to harness your most important marketing tool

Simon Barnett, Chief Brainpower Officer, Perfectly Picked

Wednesday 24 Apr 2024, 18:00 - 20:00 BST
Dog House
150 Friar St

The Reading Marketing Meetup is an informal, friendly place for the marketers of Reading to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂

We're back at the awesome Dog House offices in Friar St for this one 🙂 We just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out, friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

Speaker: Simon Barnett, Chief Brainpower Officer, Perfectly Picked
Topic: Brainpower. How to harness your most important marketing tool

Despite all the hype, the best marketers don’t succeed by buying the latest tech, using cheat sheets or following what everyone else does. They use their brains.

So if you’re fed up with a constant diet of AI-this and Chat-GPT that, this could be ideal for you.

In this talk you’ll learn how to make strategic marketing brainpower your secret sauce and how even the smallest drizzle can make a remarkable difference.

You will learn:
- When, how and why you need to use brainpower to address strategic challenges
- Which parts of the marketing mix need the most brainpower
- Powerful, relatable examples in both B2B and B2C
- Simple frameworks to get the most out of your marketing brain

The format of the night:

6.00 PM - Doors open - drinks, networking, and smiles
6.30 PM - Introduction and talks begin
7.15 PM - Talks finish, networking, listening, saying hello, and positively lovely people - a nice chilled out time 🙂
8:00 PM - End of the night - you leave with new contacts and fresh ideas

Supported by Doghouse, a workspace for business owners and curious minds alike. Check them out at

Supported by Force4Events, helping you find joy in marketing your next event or launch. Find out more at

Supported by David Perry Media, helping content creators on tight budgets to use video more effectively. Check out

Supported by Mike Green Photography, specialist in people, product and work environment photography for websites, brochures catalogues and other marketing applications. See the portfolio at

Supported by Oh My Nosh!, offering Private Dining, Corporate, Weddings and Events. Where there's a whisk, there's a way! Check them out at

And finally...

This is a donation ticketed event, with a suggested ticket price of £5-£15.

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂
See you there!

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