The Edinburgh Marketing Meetup is an informal, friendly place for the marketers of Edinburgh to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode đ
We'll be meeting in a braaaaand new TMM location for this one, in the lovely Rationale offices in Leith đ We just want to get together, say hello, have a chat, and have a nice time.
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. Weâll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.
Letâs have a lovely night in the company of some amazinâ people.
--------------------
Speaker: Luan Wise, Social Media Marketing Consultancy & Training
Topic: AI and Authenticity - Striking the Right Balance for Your Social Media Content
This session aims to help marketers navigate the challenges of integrating AI tools while maintaining genuine, human connections with their audience. Youâll gain practical insights on avoiding common AI pitfalls and learn why embracing authenticity is key to ensuring your content helps you achieve your goals. Perfect for those wanting to leverage AI responsibly without sacrificing the personality and trust that make social media engaging!
1. Learn how to spot and avoid AI-generated content clichĂŠs - including the classic emoji overload and em dash.
2. Understand what authentic really means in 2025, and how to keep that human touch in every post.
3. Discover why your content plan matters more than ever, so AI supports your goals as a tool, not a replacement.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 25 yearsâ experience in agency, client-side and consultancy roles. A specialist in social media, Luan has trained thousands of business professionals across the world via open social media training courses and in-house programmes. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Facebook and Instagram and author of multiple award-winning books on social media marketing.
--------------------
The format of the night:
6.00 PM - Doors open - drinks, networking, and smiles
6.30 PM - Introduction and talks begin
7.15 PM - Talks finish, networking, listening, saying hello, and positively lovely people - a nice chilled out time đ
8:00 PM - End of the night - you leave with new contacts and fresh ideas
--------------------
This event is in partnership with Rationale, a strategic brand and content agency supporting clients in regulated markets to define, articulate and amplify what matters most to their audiences. Check them out at https://wearerationale.com/
Supported by The Keynote Club, a public speaking club for marketers. TKC is a safe and friendly space for marketing folk to come together, connect and exercise our public speaking muscles. Get involved at thekeynoteclub.com đ
--------------------
And finally...
This is a donation ticketed event. The ticket price is yours to choose, from ÂŁ3 to ÂŁ30 đ The evening will include a little food (usually pizza) and soft drink. TMM will offer a small selection of alcoholic drinks free of charge.
We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and weâll find a ticket for you (provided capacity hasn't already been reached!)
Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but donât show up, this has a knock on effect on event arrangements. If it happens 3 times, youâre outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members đ
--------------------
See you there!