TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned

Robin Williams, Digital Consultant - Strategy, Delivery & Growth

Thursday 15 Oct 2026, 18:00 - 20:00 BST
Post Hall Gallery
Fitzalan Square
Sheffield
S1 2AY

The Marketing Meetup is a global community for marketers, and the marketing-curious. This is your space to keep up to date and meet like minds, in an environment that prioritises kindness and learning you can actually put into action.

We’re heading back to the lovely SHU building in Fitzalan Square for this event, where the vibes are chill and friendly, and you’ll be welcomed in with big smiles and cheerful chat 🙂

Come say hello, grab a snack, listen to a speaker or two to get the ideas flowing, and savour the time to have real conversations with real humans. No selling or networking bingo, just good people being good people.

This is the kind of night where you walk home at the end thinking, “I’m not the only one, after all.”

Let’s have a fab night with some fab people. You’re invited, of course.

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Speaker: Robin Williams, Digital Consultant – Strategy, Delivery & Growth
Topic: AI Did the Coding. I Did the Thinking. Here’s What I Learned

In 10 days, Robin built 10 small digital tools using AI to code for him. It was a challenge undertaken to help understand what AI could actually do within strict timelines. And a way to test (and improve) his skills with using AI.

What he didn’t expect was how much it would change the way he uses AI for everything else – including his marketing.

This is a short, honest talk about that project. Robin will share the useful bits, the frustrating bits, and what his shift from using AI as a chat tool – to using it as a proper workflow partner – looked like.

Attendees will walk away with either a new way of thinking about AI as a supporting tool in their own work. Or, they’ll get reassurance about how they’re already approaching and using AI in their roles.

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Here’s how the evening unfolds:

6:00 pm Doors open: snacks, smiles, warm welcomes, and that lovely buzz of people arriving
6:30 pm A hello from us, then over to our speakers
7:15 pm Talks done, and plenty of time for open conversation, new connections, and zero pressure chatting
8:00 pm Home time, with new connections, ideas in your head, and a smile on your face 🙂

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A heartfelt thank you to our brilliant supporters. We literally couldn’t do this without them.

Hosted by NLG Digital, Sheffield-based (but hybrid working) charity and voluntary sector marketing consultant, helping raise awareness, funds and support for these vital sectors. Check out https://nlgdigital.co.uk/ for more

Hosted by #Fit4Social Social Media Marketing, LinkedIn & Personal Brand Strategist, Social Selling Wonderwoman who is bursting with ideas, fun, risk-taking and ROI. ✨ Check out https://www.fit4social.co.uk/ to find out more

In partnership with Sheffield Hallam University, one of the UK’s largest and most progressive universities. Their teaching, research and partnerships are characterised by a focus on real world impact – addressing the health, economic and social challenges facing society today. Check them out at https://www.shu.ac.uk/about-us

In partnership with Abbeydale Brewery. A true Sheffield institution founded in 1996 and employee owned since 2024, Abbeydale Brewery blends heritage and tradition with creativity and innovation, showcasing these values across an unparalleled range of beers. Find out more at https://www.abbeydalebrewery.co.uk/

In partnership with Food Fusion Nutrition, providing healthy macro specific meals for athletes, people with busy lives and people who just wanted to have a healthier lifestyle. Check them out at https://www.foodfusionnutrition.co.uk/

Supported by HighLevel, the AI-powered business operating system with all the tools you need to capture, nurture and close new leads into bookings, sales, reviews and repeat customers. Attract the right people, turn interest into leads and keep your pipeline full 😊 Check them out at HighLevel

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Tickets are pay-what-you-like, from £5 to £50 (the average price folks choose is £11.38 🙂

We genuinely mean it when we say everyone is welcome here. So, if the minimum donation is a stretch right now, please just reach out to el@themarketingmeetup.com. We’ll always do our best to include you.

If you know a marketer who’d love this, please do pass it on. This community grows one person at a time, thanks to the wonderful members – like you – spreading the word.

Just one little ask: if you sign up and can’t make it, please let us know so we can offer your spot to someone else. We know that certain things crop up (we’re only human!), but after three unnotified no-shows we’ll need to prioritise other community members, out of fairness to everyone who puts time and heart into making these evenings happen. 🙂

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See you there!

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