TMM IRL: You Are the Experiment. Marketing’s favourite psychology — tested live!

Salla Västilä, Founder & Lead Brand Strategist, Ainoa

Tuesday 10 Nov 2026, 17:30 - 20:00 GMT
Grainger Hub, Maybrook House
27 Grainger St
Newcastle upon Tyne
NE1 5JE
what3words: ///haven.hobby.awards

The Marketing Meetup is a global community for marketers, and the marketing-curious. This is your space to keep up to date and meet like minds, in an environment that prioritises kindness and learning you can actually put into action.

We’re heading back to the lovely Grainger Hub for this event, where the vibes are chill and friendly, and you’ll be welcomed in with big smiles and cheerful chat 🙂

Come say hello, grab a snack, listen to a speaker or two to get the ideas flowing, and savour the time to have real conversations with real humans. No selling or networking bingo, just good people being good people.

This is the kind of night where you walk home at the end thinking, “I’m not the only one, after all.”

Let’s have a fab night with some fab people. You’re invited, of course.

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Speaker: Salla Västilä, Founder & Lead Brand Strategist, Ainoa
Topic: You Are the Experiment. Marketing’s favourite psychology — tested live!

By the time a customer reads your copy, most of the decision is already made, shaped by details they never consciously noticed.

In this interactive talk, psychology-driven brand strategist Salla Västilä, founder of Ainoa, runs live experiments on the audience and reveals the results on the spot, connecting each to real case studies. No one is put on the spot or asked on stage. Practical and occasionally humbling.

Your speaker!
Salla Västilä is a psychology-driven brand strategist and the founder of Ainoa, a Newcastle-based brand strategy & identity studio working with brands internationally, from growing consumer brands to names like Microsoft, Johnson & Johnson and 3M. With an academic background in psychology, business and marketing, and more than 15 years in design, she builds brands around how customers actually make decisions, rather than how they say they do.

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Here’s how the evening unfolds:

5:30 pm Doors open: snacks, smiles, warm welcomes, and that lovely buzz of people arriving
6:30 pm A hello from us, then over to our speakers
7:15 pm Talks done, and plenty of time for open conversation, new connections, and zero pressure chatting
8:00 pm Home time, with new connections, ideas in your head, and a smile on your face 🙂

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A heartfelt thank you to our brilliant supporters. We literally couldn’t do this without them.

In partnership with Mabo, an award-winning digital marketing agency focused on delivering real results. Check them out at mabo.co.uk

Supported by The Keynote Club, a public speaking club for marketers. TKC is a safe and friendly space for marketing folk to come together, connect and exercise our public speaking muscles. Get involved at thekeynoteclub.com

Supported by Grainger Hub. From start-ups to established businesses, Grainger Hub provides the work space, community and connections for your business to develop and thrive. Find out more at graingerhub.co.uk/

Supported by HighLevel, the AI-powered business operating system with all the tools you need to capture, nurture and close new leads into bookings, sales, reviews and repeat customers. Attract the right people, turn interest into leads and keep your pipeline full 😊 Check them out at HighLevel

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Tickets are pay-what-you-like, from £5 to £50 (the average price folks choose is £11.38 🙂

We genuinely mean it when we say everyone is welcome here. So, if the minimum donation is a stretch right now, please just reach out to el@themarketingmeetup.com. We’ll always do our best to include you.

If you know a marketer who’d love this, please do pass it on. This community grows one person at a time, thanks to the wonderful members – like you – spreading the word.

Just one little ask: if you sign up and can’t make it, please let us know so we can offer your spot to someone else. We know that certain things crop up (we’re only human!), but after three unnotified no-shows we’ll need to prioritise other community members, out of fairness to everyone who puts time and heart into making these evenings happen. 🙂

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See you there!

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