TMM IRL: From chaos to clarity – why strategy matters

Katie Neal and Lauren Martin, Co-founders at The Piñata Lab

Tuesday 22 Jul 2025, 18:00 - 20:00 BST
Uniform
Third Floor, Bold Street Studios, 9-19 Bold Street ( -- in between Gregg’s and bundo bust!)
Liverpool
L1 4DN
what3words: ///hill.dame.dimes

The Liverpool Marketing Meetup is an informal, friendly place for the marketers of Liverpool to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂

We’re back in the lovely Uniform offices for this one. We just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out, friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

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Speakers: Katie Neal and Lauren Martin, Co-founders at The Piñata Lab
Topic: From chaos to clarity - why strategy matters

Your key takeaways;

•⁠ ⁠Why your strategy should guide all decisions
⁠ •⁠ Balancing long-term growth with short-term wins
⁠•⁠ ⁠How to get started with strategy and what it should include

Your speakers;

We’re Lauren and Katie, and together we are The Piñata Lab. We’re brand and marketing specialists who work with organisations of all shapes and sizes, helping them be memorable and stand out from the crowd.

We do this through brand, positioning, and messaging strategy, combined with targeted marketing strategies that help them smash their goals.

We work with organisations on one-off projects or on a retainer basis. Our clients often view us as their Fractional Head of Marketing, gaining strategic marketing direction in a scalable way. Whether it’s a couple of days a week or one day a month, we support teams to take a more strategic and measured approach to marketing.

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The format of the night:

6:00 pm - doors open - drinks, networking, and smiles
6:30 pm - introduction and talks begin
7:00 pm - talks finish, networking, listening, saying hello, and positively lovely people
7:45 pm - end of the night - you leave with new contacts and fresh ideas

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Supported by Uniform, a modern family of creative businesses working together and independently on some of the most exciting projects globally. Find out more at https://www.uniform.net/

Supported by The Keynote Club, a public speaking club for marketers. TKC is a safe and friendly space for marketing folk to come together, connect and exercise our public speaking muscles. Get involved at thekeynoteclub.com

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And finally...

This is a donation ticketed event. The ticket price is yours to choose, from £3 to £30 (the average attendees choose to pay £8.79 🙂

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂

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See you there!

Register Now

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