TMM IRL: Preparing for Google Analytics 4 – Are you ready?

Jack Goldsmith, Senior SEO Manager at Distinctly

Tue 13 Jun 2023, 18:00 - 20:00 BST
Sherrards Solicitors
4 Beaconsfield Road
St Albans

The Hertfordshire Marketing Meetup is an informal, friendly place for the marketers of Hertfordshire to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂

We'll be returning to the lovely Sherrards Solicitors offices for this one. We just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

Speaker: Jack Goldsmith. Senior SEO Manager at Distinctly
Topic: Preparing for Google Analytics 4: Are you ready?

Google is sunsetting Universal Analytics and introducing Google Analytics 4 (GA4). GA4 will replace the current version in July 2023, but now is the time to take action. Are you ready for the next generation of analytics? This talk will go through the fundamental steps you need to follow to help make better business decisions.

You will discover:

- Key actions and timescales
- Changes to GA4 reporting and interface
- How to onboard your business successfully
- Personalising your account

Jack Goldsmith, Senior SEO Manager at Distinctly specialises in technical SEO and Google Analytics and has 8 years of experience in leading businesses to organic growth.

The format of the night:

6.00 PM - Doors open - drinks, networking, and smiles
7:00 PM - Introduction and talks begin
7:30 PM - Talks finish, networking, listening, saying hello, and positively lovely people - a nice chilled out time 🙂
8:00 PM - End of the night - you leave with new contacts and fresh ideas

Supported by Distinctly Digital. If you are looking for a sharp-minded partner to help you connect with your target audience online, they’ll give you the superpower of technical and creative marketing expertise to drive your business forward. Check them out at

Supported by Sherrards, offering beautifully straightforward legal services, solicitors and thought leadership. Read more at

And finally...

This is a donation ticketed event, with a suggested ticket price of £5.

All profits will go straight to local charity partner, Small Acts of Kindness.

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount of £1, please reach out to and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you RSVP 'Yes' and then do not come, you will receive a strike. Three strikes and you're outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂

See you there!

Register Now