TMM IRL: What can marketers learn from bees

Sarah Clarke, Business Director โ€“ Data & Strategy at McCann Media

Thursday 17 Jul 2025, 18:00 - 20:00 BST
Assay Studios
141 Newhall Street
Birmingham
B3 1SF

The Birmingham Marketing Meetup is an informal, friendly place for the marketers of Birmingham to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode ๐Ÿ™‚

W๏ปฟe're back in our lovely new venue for this one, at the Assay Studios in Newhall St. We just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. Weโ€™ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

Letโ€™s have a lovely night in the company of some amazinโ€™ people.

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S๏ปฟpeaker: Sarah Clarke, Business Director โ€“ Data & Strategy at McCann Media
Topic: What can marketers learn from bees

In nature, bees expertly balance exploiting what works with exploring the unknown - a delicate trade-off that determines their survival. Marketers face the same challenge: do we keep running whatโ€™s proven, or take a risk on something new?

In this talk, weโ€™ll unpack the behavioural science behind the explore-exploit dilemma and what it means for marketing, especially in uncertain times. Youโ€™ll leave with a fresh way to think about campaign planning, real-world brand examples and a new language to reframe balanced decision-making within your teams.

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The format of the night:

6:00 pm - doors open - drinks, networking, and smiles
6:30 pm - introduction and talks begin
7:00 pm - talks finish, networking, listening, saying hello, and positively lovely people
7:45 pm - end of the night - you leave with new contacts and fresh ideas

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In partnership with McCann, providing today's marketers with best-in-class strategic and creative services that help their brands play a meaningful role in peopleโ€™s lives and build their businesses. Check out www.mccannbirmingham.co.uk/ for more!

In partnership with TCNUK - Creative places for curious minds. TCN transforms unloved buildings into surprising places that help businesses thrive. For one-person brands or established companies, our flexible workspaces and communities bring people together to do great things. Find out more at www.tcnuk.co.uk

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And finally...

This is a donation ticketed event. The ticket price is yours to choose, from ยฃ3 to ยฃ30. (The average community members choose to pay ยฃ8.79 ๐Ÿ™‚

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and weโ€™ll find a ticket for you (provided capacity hasn't already been reached!) ๐Ÿ™‚

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but donโ€™t show up, this has a knock on effect on event arrangements. If it happens 3 times, youโ€™re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members ๐Ÿ™‚

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See you there!

Register Now

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