TMM IRL: From AI frustration to AI confidence – the framework that actually works

Nick Crawford, Founder at Twist Consultancy

Thursday 12 Feb 2026, 18:00 - 20:00 GMT
The Bull Hotel
Westgate
Peterborough
PE1 1RB

The Peterborough Marketing Meetup is an informal, friendly place for the marketers of Peterborough and surroundings to meet, learn, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode ๐Ÿ™‚

We’re meeting in Peterborough for the very first time (woohoo!!), and we just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. Weโ€™ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

Letโ€™s have a lovely night in the company of some amazinโ€™ people.

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Speaker: Nick Crawford, Founder at Twist Consultancy
Topic: From AI frustration to AI confidence – the framework that actually works

You’ve tried ChatGPT. You got… okay results. Maybe you’ve abandoned it, or you’re still using it but wishing the outputs were better. Sound familiar?

Most marketers are stuck in AI limbo. They know it should be helping them, but they’re not confident enough to rely on it. The gap isn’t technical knowledge. It’s knowing how to communicate with AI to get consistently good results.

In 20 minutes, I’ll share the simple framework that turns frustrating AI attempts into useful outputs, every single time. With live demonstrations, before-and-after examples, and a practical template you can use before you leave the room.

This is for marketers who’ve tried AI and want to actually make it work.

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The format of the night:

6:00 pm – doors open – drinks, networking, and smiles
6:30 pm – introduction and talks begin
7:15 pm – talks finish, networking, listening, saying hello, and positively lovely people
8:00 pm – end of the night – you leave with new contacts and fresh ideas

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Free Parking!

The Bull Hotel car park is located at the back of the hotel, The entrance is accessible from Broadway and then turn onto Fitzwilliam Street.

The best post code to use is PE1 1RX.

Sometimes the postcode can bring you the other side of Fitzwilliam Street but there is a barrier in the middle of the road and you will not be able to get to the entrance of the car park from here.

Once at the entrance you will need to take a ticket from the machine to open the barrier. Please keep hold of this ticket, and on departure head to reception to collect a car park voucher ๐Ÿ˜Š

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Supported by Brand Recruitment, who have been helping businesses large and small build great marketing teams since 2005. Check them out at https://brandrecruitment.co.uk/

Supported by The Bull Hotel, Peterborough’s only AA recognised four star hotel in the city centre. Originally dating back to the 17th century, this grade two listed building has 118 ensuite bedrooms which along with the hotel has been carefully restored and tastefully refurbished. Find out more at https://www.peelhotels.co.uk/bull-hotel/

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And finally…

This is a donation ticketed event. Entry price is yours to choose, from ยฃ5 to ยฃ50 (the average community members choose to pay ยฃ11.38 ๐Ÿ™‚

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and weโ€™ll find a ticket for you (provided capacity hasn’t already been reached!) ๐Ÿ™‚

Please let your marketing friends and colleagues know about this group too, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but donโ€™t show up, this has a knock on effect on event arrangements. If it happens 3 times, youโ€™re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members ๐Ÿ™‚

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See you there!

Register Now

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