Every marketing fundamentals talk seems to come with a budget attached. Distinctiveness, reach, consistency: all easy with a media plan, harder with a few thousand pounds and a boss asking why the leads aren’t up. So what do you actually do first, second, and third when the budget is tiny?
Chris spent his career at Coca-Cola, Diageo, and Lily’s Kitchen, and has run a small business since 2020. He’s bringing what survived the move rather than the theory.
Expect takeaways on:
– Which fundamentals still hold when there’s no media budget, and which you can leave alone until there is
– The order to do things in when you can’t do everything, and what Chris did first for his own business
– What to say to the boss who wants more social posts, and what you’re doing instead
You’re invited. We hope to see you there!
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