Welcome to the School of Video
We’re all being told we need to produce more video. But, producing ‘good’ video that drives actual business results?
Well, that remains tricky.
That’s why we’ve partnered with Wistia to produce this free course for you.
Four weeks, twelve lessons – each no more than ten minutes each – taking you from equipment to filming to analysis and more.
All capped off with a Q&A webinar.
And all for free. Sign up and find your syllabus below. School’s in session!
Bought to you by…
Why the School of Video? Why now?
We’re all being told to produce more video content, but the missing pieces of having a business reason to do so, as well as the skill gap of how to do it still exists for most of us.
So, we got together with the very lovely people at Wistia and thought… “shall we do something about that?”
And so we have. 12 lessons dedicated to helping you level up your video skills – whether you’re a video pro who needs a better grounding in business impact, or a novice video producer seeking to upskill there, too.
Ten minutes a lesson. learn at your desk, or on the train, or with a coffee in the garden 🙂 Welcome to the School of Video!
Your syllabus:
twelve lessons, four weeks,
one live webinar.
A focussed theme each week. We start with the foundations, then move to business impact, video types – and then bring it all together with a live Q&A session at the end.
week one
video foundations
- 1Welcome to the school of video
- 2Great video with the kit you already have
- 3Your video tech stack, simplified
week two
putting videos to work
- 1Editing faster with AI
- 2Where your videos should live
- 3Turning viewers into leads
week three
going live
- 1How to know what's working
- 2Running webinars people stay for
- 3The post-webinar playbook
week four
one video, everywhere
- 1One video, dozens of assets
- 2Getting better video on social
- 3The wrap-up + the live webinar
Your teachers
Who will guide you through the syllabus
Chris Lavigne
Chris has spent more than a decade teaching people how to make creative, human, memorable videos without overthinking the process. If you want to learn how to make better videos, GET LOOSE on camera, or use creativity as your unfair advantage, you’re in the right place!
Joe Glover
Co-founder of The Marketing Meetup. for the past 12 years video has been the most powerful tool at Joe’s disposal in getting across messages for the community.
Joe will be learning along with you 🙂
The Wistia Team
We’ll bring in members of the fab Wistia team in for lessons throughout the school – giving a proper all round perspective on video!
Ready to enrol in school?
Sign up is below!
FAQs
What people tend to want to know!
How does it actually work?
it all happens by email. twelve short lessons land in your inbox over four weeks – three a week, about ten minutes each – each with one clear thing to try. no logins, no portal to forget the password to. we finish with a live webinar.
Who is it for?
Anyone in marketing, or knows they should. complete beginner or seasoned hand, you’ll find something useful. we keep the jargon out and the plain English in.
Is it really free?
Genuinely, yes. Wistia cover the cost so we can hand it to you for nothing. no card, no trial that quietly starts charging, no hard sell at the end.
How much time will it take?
About ten minutes a lesson, three a week – so half an hour or so, whenever it suits you.
However, we don’t track whether you’ve opened or worked through anything. Take what you want from the school.
The live webinar at the end is an hour, and we record it if you can’t make it. You will need to sign up for that again, at the end.
Can I go at my own pace?
Of course. the lessons are yours to keep, so you can take it slowly, or catch up in October. There’s no test and nobody marking your homework.
Free, thanks to
Wistia
Wistia helps businesses thrive with video.
Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos – all in one place. You might have spotted that we host our webinars on there 🙂
Honestly, they’re wicked.
Term starts very soon ☺️
12 micro-lessons taking you from fundamentals to advanced
Each lesson less than ten minutes each, delivered over four weeks.
Capped off with a Q&A webinar.
There’s no test and nothing to commit to, and it’s free.
Sign up and see the full syllabus below. School’s in session!
Bought to you by…