Dotdigital x TMM Marketers School: The School of Email
Email marketing remains the stand-out, preferred channel for people to receive marketing communications. And it’s the channel you can use to share the biggest variety of content formats and delightful updates with your customers. So, it absolutely deserves a spot at the center of your marketing strategy, but with tactics that ensure it actually works.
Across 10 micro-lessons (in your inbox, obviously), we’ll go from overlooked basics to designing, personalising, automating, measuring, and growing with email (including stuff around AI, of course) – plus a live webinar at the end to bring it all together.
No pressure to do every lesson. But if email is part of your job, you’ll come away sharper.
Oh, and it’s all free – because we wanna help.
Sign up below or scroll on for the syllabus 👇👇👇👇
Your syllabus 😊
Three weeks. Three emails per week, a Q&A halfway through and a live event at the end.
Each email with 10 mins of latest theory and practical learning on upping your marketing skills.
Easily digestable goodness.
And all for free. Preeeeetty lovely 🙂
Week One: The not so basic basics
Lesson One: Why email still rules (and how to rule with it)
Lesson Two: The anatomy of an email that gets opened (and read)
Lesson Three: Design vs. copy: Who wins?
Week Two: Making your email marketing personal
Lesson Four: Personalisation vs. relevance: What customers really want
Lesson Five: Flows, triggers, and treating your audience like humans
Lesson Six: Email and friends: Combining channels like a pro
Week Three: Getting Smart With Data
Lesson Seven: Deliverability 101: The 6 Cs you probably don’t know
Lesson Eight: Growing your list vs. chasing conversions: What to prioritise?
Lesson Nine: Webinar preview: What good email really looks like
Week Four: Bringing it all together
What does great email marketing really look like? A webinar and your questions answered!
Micro-learning to increase your skills. All for free. Enrol below
FAQs 🤔
How does this work?
Over a four-week period, we’ll send you eight emails. Each will contain a 10-minute (or less) breakdown of some theory and some practical implementation to help you in your role and boost your learning.
Who will be my teachers?
We’ve taken the most popular content from Dotdigital – the global marketing platform – and adapted it for the TMM community. Dotdigital have customers across the world – so have an ample data set on the best practice and the things that really matter to marketers right now.
Do I have to take part in all the lessons?
Engage in the lessons you want to, but don’t feel like you have to complete everything. This is about taking things at your own pace.
How much does this cost?
Absolutely naffink.
A collaboration with the very nice people from Dotdigital
Building tools to help marketers connect with their customers. For over 20 years Dotdigital has been working with brands to improve their marketing and engagement. Our platform has continued to innovate to meet the demands of the data-driven world whose brands and consumers expect seamless, relevant, instantaneous connections wherever they are, whenever.