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How to stop being ghosted
How to get ghosted less – Stephen Kenwright

How to get ghosted less – Stephen Kenwright

It happens during a boom. It happens twice as often during a bust (and it hurts more). When we get ghosted, we feel like the victim. We blame the client. But, often, we can do something about it. You’ve spent hours creating a proposal, only for your prospective...

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mark barry hubspot
What is the future of marketing? Interview with Mark Barry, MD of Hubspot EMEA

What is the future of marketing? Interview with Mark Barry, MD of Hubspot EMEA

https://www.youtube.com/watch?v=_YcIxFhatrM&t=2s A few years ago we added webinars to the way we help folks learn about marketing things - and it's been just wonderful.That showed us a lesson in trying to do new things in service of the wider goal of helping...

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If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?

If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?

In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because...

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mr beast feastables
Case study: How Mr Beast positioned Feastables against Hershey’s

Case study: How Mr Beast positioned Feastables against Hershey’s

Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...

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Best Marketing Events in the UK
Six of The Best Marketing Events in the UK – 2024

Six of The Best Marketing Events in the UK – 2024

For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique...

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Thomas Barta Marketing Leadership Masterclass
The Marketing Leadership Masterclass – A Comprehensive Review

The Marketing Leadership Masterclass – A Comprehensive Review

I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence.  I say this because Mark Ritson’s Mini MBA is as close to creating a common language...

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recommended seo tools
Ten recommended SEO tools from the pros

Ten recommended SEO tools from the pros

We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...

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everything i wish i had known about marketing when i started
The guide to marketing and marketing jobs: Everything I wish I had known when I started

The guide to marketing and marketing jobs: Everything I wish I had known when I started

The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry.  There is a bunch...

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Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie

Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job,...

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Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers

Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers

Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left...

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B2B Marketing Guide
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends

B2B Marketing in 2023: Strategies, Tactics, Resources and Trends

“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical.  B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...

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marketing learning
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer

14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer

In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...

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