Introduction Artificial intelligence has become the marketer’s best friend , and, in some cases, their biggest legal risk. In this Marketing Meetup session, Ryan Lisk, founder of Hybrid Legal, joined Joe Glover to unpack the complex legal side of AI. From...
Artificial intelligence is not replacing marketers. It is changing how people discover things. That was the theme of The Marketing Meetup session with Lauren Ingram, founder of Next Big Thing. Lauren, who has worked at Meta and Amazon, believes the next frontier of...
Most marketers agree that knowing your customer is everything. Yet real customers are often the hardest to reach. That paradox shaped a Marketing Meetup session with Peter Weinberg, co-founder of Evidenza, the synthetic research platform revolutionising how insight...
Social media moves faster than ever. Algorithms change overnight, audiences scroll in seconds, and what worked last month may already be outdated. Yet, for Chris Lavigne, Creative Director at Wistia, this chaos is what makes it exciting. Speaking on a recent The...
Every company faces a defining choice in the age of artificial intelligence. You can keep your head in the sand and hope the technology passes you by, or you can rebuild your business for a world where knowledge itself is the operating system. That’s the challenge...
Introduction Artificial intelligence is transforming how marketers create and distribute content. But according to Ross Simmonds, the entrepreneur and strategist behind Foundation Marketing, this new age is not about replacing people with machines. It is about...
When buyers search for information today, something very different happens. Many never reach a company’s website at all. The traditional inbound model that once powered modern marketing is no longer enough. That was the starting point of a Marketing Meetup session...
Introduction How do you write an effective AI prompt without sounding like a robot? That question guided the latest Marketing Meetup session with Anna Carina Berkman, also known as Architect Anna, an AI trainer and consultant who helps people get better results...
Introduction Taking your brand global can feel like stepping into new territory. How do you reach international audiences without losing your voice? That question guided a recent Marketing Meetup webinar with Elizabeth, Head of Brand and Content at Weglot, the...
💌 Email’s Not Dead, But It’s Definitely Had a Glow-Up A TMM recap of “The School of Email Marketing” with Lauren and Frank from Dotdigital This wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real...
Introduction Building a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail. In this warm, wise and grounded session, Naomi Walkland, CMO at Motorway and former VP at Bumble, shared what she’s...
Rachael Higgins is the founder of Because of Marketing, a global digital publication followed by over 550,000 marketers. She started out in her childhood bedroom during lockdown, with zero strategy, just curiosity, passion and a desire to share what marketers were...