How to use AI to help create great social videos
How to use AI to help create great social videos
Actionable things to try this week, based on Chris’s thinking: 💡 What we learned, with real things to try 1) Speed > polish > perfection Social video has a tiny shelf-life. Make more reps, faster. • Try this: put a 30-minute timer on. Record one idea, trim on...
How to become an AI leader in your organisation
How to become an AI leader in your organisation
🧭 1. Treat AI as transformation, not just tooling AI isn’t another marketing gadget, it’s a new way of structuring knowledge, process and decision-making. Marketers are perfectly placed to lead it. Where could you restructure your team’s work to make AI more...
Growing via email – your questions answered!
Growing via email – your questions answered!
💌 Email’s Not Dead, But It’s Definitely Had a Glow-Up A TMM recap of “The School of Email Marketing” with Lauren and Frank from Dotdigital This wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real...
How to grow a high functioning team
How to grow a high functioning team
Introduction Building a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail. In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what...
How to grow a social media following
How to grow a social media following
Rachael Higgins is the founder of Because of Marketing, a global digital publication followed by over 550,000 marketers. She started out in her childhood bedroom during lockdown, with zero strategy, just curiosity, passion and a desire to share what marketers were...
Growing your productivity using AI
Growing your productivity using AI
Marketing is a balancing act of creativity, data, and time. In a recent TMM webinar, Nick shared how AI isn’t here to take our jobs, but to give us back the time and brain space we need to focus on the things that matter, ideas, strategy, and creativity. With over...