This session with Rory Sutherland dug into a question a lot of marketers feel but rarely name out loud: if a handful of ideas and campaigns create most of the value, why are we still managing marketing like everything should be linear, predictable and neatly...
This session with Phil Barden explored a question many marketers and founders are wrestling with in the cost of living crisis. If customers are more cautious with their money, how do brands avoid racing to the bottom, and instead show value in a way the brain...
This session brought together two marketer–finance pairs to talk about something most marketers quietly struggle with: how to get finance to believe in, back, and understand marketing. The notes below pull out the main lessons and examples from the webinar, written...
Joe ran a working session on how to build a minimum viable marketing strategy. The goal was to help marketers step away from oversized decks and create a plan that is clear, simple and easy to act on. The whole workshop was built using a GPT that Joe created, which...
Introduction Artificial intelligence has become the marketer’s best friend , and, in some cases, their biggest legal risk. In this Marketing Meetup session, Ryan Lisk, founder of Hybrid Legal, joined Joe Glover to unpack the complex legal side of AI. From...
Artificial intelligence is not replacing marketers. It is changing how people discover things. That was the theme of The Marketing Meetup session with Lauren Ingram, founder of Next Big Thing. Lauren, who has worked at Meta and Amazon, believes the next frontier of...
Most marketers agree that knowing your customer is everything. Yet real customers are often the hardest to reach. That paradox shaped a Marketing Meetup session with Peter Weinberg, co-founder of Evidenza, the synthetic research platform revolutionising how insight...
Social media moves faster than ever. Algorithms change overnight, audiences scroll in seconds, and what worked last month may already be outdated. Yet, for Chris Lavigne, Creative Director at Wistia, this chaos is what makes it exciting. Speaking on a recent The...
Every company faces a defining choice in the age of artificial intelligence. You can keep your head in the sand and hope the technology passes you by, or you can rebuild your business for a world where knowledge itself is the operating system. That’s the challenge...
Introduction Artificial intelligence is transforming how marketers create and distribute content. But according to Ross Simmonds, the entrepreneur and strategist behind Foundation Marketing, this new age is not about replacing people with machines. It is about...
When buyers search for information today, something very different happens. Many never reach a company’s website at all. The traditional inbound model that once powered modern marketing is no longer enough. That was the starting point of a Marketing Meetup session...
Introduction How do you write an effective AI prompt without sounding like a robot? That question guided the latest Marketing Meetup session with Anna Carina Berkman, also known as Architect Anna, an AI trainer and consultant who helps people get better results...