TL;DR key takeaways AI Overviews are reducing click-through rates by around half for many informational searches. Even ranking number one is no longer a guarantee of traffic. This is not just your website. Traffic decline is widespread and largely driven by changes...
TL;DR key takeaways Before changing campaigns, fix your tracking. Poor tracking undermines everything else. Modern PPC is about feeding high-quality data back into Google Ads, not micromanaging bids. Enhanced conversions for leads allow you to optimise for revenue...
This session explored a question many marketing teams are quietly wrestling with: why does it feel like everyone is busy all the time, yet progress still feels slow? Rather than chasing hacks or tools, Dani focused on the habits that consistently show up in...
The Marketing Meetup team This session tackled a channel many marketers either ignore or feel quietly unsure about: SMS. It’s often lumped in with “tactical” or “last-minute” activity, yet when used well, it can be one of the most direct, trusted, and effective...
This session with Jean Merlain tackled a question many marketers quietly wrestle with: if webinars are meant to drive results, why do we still judge them by sign-ups and attendance alone? This writeup was written with the help of our AI friend, so please excuse any...
This session with Rory Sutherland dug into a question a lot of marketers feel but rarely name out loud: if a handful of ideas and campaigns create most of the value, why are we still managing marketing like everything should be linear, predictable and neatly...
This session with Phil Barden explored a question many marketers and founders are wrestling with in the cost of living crisis. If customers are more cautious with their money, how do brands avoid racing to the bottom, and instead show value in a way the brain...
This session brought together two marketer–finance pairs to talk about something most marketers quietly struggle with: how to get finance to believe in, back, and understand marketing. The notes below pull out the main lessons and examples from the webinar, written...
Joe ran a working session on how to build a minimum viable marketing strategy. The goal was to help marketers step away from oversized decks and create a plan that is clear, simple and easy to act on. The whole workshop was built using a GPT that Joe created, which...
This session had a very TMM energy, and we loved it: folks arriving from gardening, hot water bottles in hand, and a chat that was somehow both deeply driven by nuanced questioning and briefly derailed by gherkins (watch the replay for that one). Underneath the...
Introduction Artificial intelligence has become the marketer’s best friend , and, in some cases, their biggest legal risk. In this Marketing Meetup session, Ryan Lisk, founder of Hybrid Legal, joined Joe Glover to unpack the complex legal side of AI. From...
Artificial intelligence is not replacing marketers. It is changing how people discover things. That was the theme of The Marketing Meetup session with Lauren Ingram, founder of Next Big Thing. Lauren, who has worked at Meta and Amazon, believes the next frontier of...