How to measure and track the impact of brand marketing
How to measure and track the impact of brand marketing
Brand tracking can feel intangible — but it doesn’t have to be. In this session, Dan from Tracksuit broke down how marketers can prove the value of brand marketing, even in performance-driven environments. Here are the big insights: 📈 1. Brand is a Long-Term Growth...
From Google to Glitter: Lessons in Brand Building, AI, and Starting Again – with Nishma Patel Robb
From Google to Glitter: Lessons in Brand Building, AI, and Starting Again – with Nishma Patel Robb
In a rich, honest, and inspiring conversation for The Marketing Meetup, Nishma Patel Robb – former Senior Director of Brand & Reputation at Google and now founder of Glitter Sphere – shared the story of leaving corporate life to build a purpose-led startup...
SURREAL’s copywriter: The copywriter’s guide to brand building
SURREAL’s copywriter: The copywriter’s guide to brand building
In a world of try-hard ads and soulless social posts, John Thornton—Creative Lead at Surreal and ex-Innocent copywriter—is doing things differently. In our latest The Marketing Meetup session, John shared how Surreal creates social-first copy that’s funny, human,...
How to find your speaking territory and build a signature talk
How to find your speaking territory and build a signature talk
In our latest session, we welcomed the brilliant Max Hopkinson — co-founder of The Keynote Club and former Head of Marketing at Iceland Foods. Max shared his deeply personal and practical journey to becoming a confident public speaker, after once having a panic...
What do marketers need to know about AI agents?
What do marketers need to know about AI agents?
Takeaways Understand AI agents as digital employees: Autonomous, proactive, and capable of complex tasks. Unlike standard AI (e.g., ChatGPT), agents can independently execute and adapt without constant oversight. Distinguishing between tools: Custom GPT: Tailored,...
Graphic design tips for busy marketers without a design background – Dave Officer
Graphic design tips for busy marketers without a design background – Dave Officer
Key Takeaways: Design Principles for Non-Designers (with Dave from Doodle Juice) Balance (4:06):Keep designs visually comfortable by evenly distributing elements—centre-align short text (up to three lines) and left-align longer paragraphs. Contrast (9:50):Draw...
Busting the brand myths to rebrand right
Busting the brand myths to rebrand right
Rachel Fairley and Sarah Rob, co-founders of WeBrandRight and authors of "Rebrand Right," shared their insights on how marketers can create strong, valuable brands by busting common branding myths. Key takeaways include: Myth 1: Start with Strategy (6:51) Reality:...
Brand consistency: How to get the rest of the team on board with branding
Brand consistency: How to get the rest of the team on board with branding
Key takeaways Brand consistency is business-critical, not trivial: Directly influences brand recognition, credibility, trust, and ultimately, commercial success. It's emotional (how people feel about your brand) and practical (how it impacts business results)....
The step by step guide to building personal brands
The step by step guide to building personal brands
Key Takeaways: The Step by Step Guide to Building a Personal Brand Personal Branding = Opportunity Creation It’s not about fame; it’s about building your network and reputation to unlock opportunities. Influence isn’t about vanity metrics—real influence can’t be...