Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components of storytelling that will be driving successful brands in the future.
In this webinar, expect takeaways on: what are the biggest problems with marketing briefs? What's the impact? And potential ways to reduce the damage and waste
By the end of the session you'll be armed with actionable know how to help increase conversions and keep brains choosing you.
A panel of experienced mentors and mentees to share their experiences on how to make the most out of a mentorship relationship.
In this talk, we will discuss how we can not only identify those assumptions but turn them into optimisation opportunities that will help us improve future campaign performance and ultimately meet our business objectives.
In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.
In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji will share how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.
At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital.
In a few short months, Sophie conceptualised the magazine, targeted an audience, smashed her £12,000 target on Kickstarter, created and edited the magazine and had it land on doorsteps around the world.
How did she do it? This is the story.
In this talk, Mary shares the about low-hanging fruit CRO tactics that can drive up conversion rates quickly and effectively.
In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).
Sahana gives a big middle finger to the advice "Fake it until you make it".