Welcome to the School of Webcraft
We all know our websites need to work harder. But building one that’s ready for AI search, that publishes fast, and that doesn’t need a developer every time you want to make a change?
Well, that remains tricky.
That’s why we’ve partnered with Prismic to produce this free course for you.
Four weeks, twelve lessons – each no more than ten minutes – taking you from understanding AI search to building smarter pages to automating the stuff that’s eating your time.
All capped off with a Q&A webinar.
And all for free. Sign up and find your syllabus below. School is in!
Bought to you by…
Why the School of Webcraft? Why now?
We can all feel it. Google traffic has been dropping, AI search is changing how people find things, and the websites that worked brilliantly two years ago aren’t doing the same job anymore. We know it but we’re just not sure what to do about it.
So we got together with the very lovely people at Prismic and thought… “shall we do something about that?”
And so we have. 12 lessons dedicated to helping you future-proof your website – from understanding why AI search changes everything, to building pages that actually get found, to doing more without waiting for a developer. Whether you’re already deep into AI tools and want to go further, or you’re just starting to figure out what this all means for your marketing, there’s something here for you.
Ten minutes a lesson. Learn at your desk, or on the train, or with a coffee in the garden 🙂 Welcome to the School of Webcraft!
Your syllabus:
twelve lessons, four weeks,
one live webinar.
A focused theme each week. We start with why your website needs to change, then move to building pages that get found, AI tools that make your job easier – and bring it all together with a live session at the end.
week one
future-proof your website
- 1Welcome to the School of Webcraft
- 2How people actually find you
- 3The content volume problem
week two
build pages that get found
- 1Build pages that AI cites (and humans trust)
- 2Scale your content without scaling your team
- 3What marketers can now build themselves (no dev needed)
week three
AI as your assistant
- 1Stop prompting like it's 2023
- 2Turn one piece of content into a week's worth
- 3Your brand voice, everywhere
week four
build your future-ready website
- 1Automate the stuff that's eating your time
- 2Your website visibility audit
- 3What's next - build your 2027 website plan
Your teachers
Who will guide you through the syllabus
Moniek Krijn
With over a decade in marketing, go-to-market strategy, and international expansion, Moniek brings her marketing expertise to this school. As Global Field Marketing Manager at Prismic, she’s the person making sure the right marketers discover the right tools.
Joe Glover
Co-founder of The Marketing Meetup. for the past 12 years video has been the most powerful tool at Joe’s disposal in getting across messages for the community.
Joe will be learning along with you 🙂
The Prismic Team
We’ll be bringing in members of the brilliant Prismic team throughout the school. They are the people actually building, testing, and publishing with AI every day. Expect real knowledge from people who live and breathe the future of the web!
Ready to enrol in school?
Sign up is below!
FAQs
What people tend to want to know!
How does it actually work?
it all happens by email. twelve short lessons land in your inbox over four weeks – three a week, about ten minutes each – each with one clear thing to try. no logins, no portal to forget the password to. we finish with a live webinar.
Who is it for?
Anyone in marketing, or knows they should. complete beginner or seasoned hand, you’ll find something useful. we keep the jargon out and the plain English in.
Is it really free?
Genuinely, yes. Prismic cover the cost so we can hand it to you for nothing. no card, no trial that quietly starts charging, no hard sell at the end.
How much time will it take?
About ten minutes a lesson, three a week – so half an hour or so, whenever it suits you.
However, we don’t track whether you’ve opened or worked through anything. Take what you want from the school.
The live webinar at the end is an hour, and we record it if you can’t make it. You will need to sign up for that again, at the end.
Can I go at my own pace?
Of course. the lessons are yours to keep, so you can take it slowly, or catch up in October. There’s no test and nobody marking your homework.
Free, thanks to
Prismic
Prismic is the Agentic Web Platform built on the flexibility of a Headless CMS.
Your marketing team and AI agents turn strategy into on-brand landing pages and websites at scale while developers stay in control.
Honestly, we love ’em.
Term starts on the 24th August ☺️
12 micro-lessons taking you from fundamentals to advanced.
Each lesson less than ten minutes each, delivered over four weeks.
Capped off with a Q&A webinar.
No cramming for a test. No obligation on your part. just the chance to learn.
And all for free. sign up and find your syllabus below. School is in!
Bought to you by…