Welcome to the School of Webcraft
We all know our websites need to work harder. But AI is changing more than how we build them. It’s changing the job your website needs to do in the first place.
Your website now needs to help AI systems understand and cite your brand, earn the trust of visitors who arrive already informed, and give your team a channel you can truly own and control.
That’s why we’ve partnered with Prismic to produce this free course for you.
Four weeks, twelve lessons – each no more than ten minutes – taking you from understanding your website’s new role to creating content that gets found, using AI without losing what makes your brand distinctive, and building a website that’s ready for what comes next.
All capped off with a Q&A webinar.
And all for free. Sign up and find your syllabus below. School is in!
Bought to you by…
Why the School of Webcraft? Why now?
We can all feel it. Google traffic is changing, AI search is reshaping how people discover brands, and the websites that worked brilliantly two years ago aren’t necessarily doing the same job anymore.
We know it, but we’re just not sure what to do about it.
So we got together with the very lovely people at Prismic and thought… “shall we do something about that?”
And so we have. Across 12 short lessons, we’ll show you how to make your website easier for AI to understand and reference, more convincing for humans who already know something about you, and more valuable as the one digital channel your team fully owns.
Whether you’re already deep into AI tools and want to go further, or you’re just starting to figure out what all of this means for your marketing, there’s something here for you.
Ten minutes a lesson. Learn at your desk, or on the train, or with a coffee in the garden 🙂 Welcome to the School of Webcraft!
Your syllabus:
twelve lessons, four weeks,
one live webinar.
A focused theme each week. We start with why your website needs to change, then move to building pages that get found, AI tools that make your job easier – and bring it all together with a live session at the end.
week one
future-proof your website
- 1Welcome to the School of Webcraft
- 2How people actually find you
- 3The content volume problem
week two
build pages that get found
- 1Build pages that AI cites (and humans trust)
- 2Scale your content without scaling your team
- 3Build your own lead magnets with AI
week three
AI as your assistant
- 1MCPs and what they mean for your website
- 2Your brand voice, everywhere
- 3Building webpages using AI - no dev required
week four
build your future-ready website
- 1Should you rebuild your website (with AI)?
- 2How to build a future-ready website
- 3What's next - build your 2027 website plan
Your teachers
Who will guide you through the syllabus
Moniek Krijn
With over a decade in marketing, go-to-market strategy, and international expansion, Moniek brings her marketing expertise to this school. As Global Field Marketing Manager at Prismic, she’s the person making sure the right marketers discover the right tools.
Joe Glover
Co-founder of The Marketing Meetup. for the past 12 years video has been the most powerful tool at Joe’s disposal in getting across messages for the community.
Joe will be learning along with you 🙂
The Prismic Team
We’ll be bringing in members of the brilliant Prismic team throughout the school. They are the people actually building, testing, and publishing with AI every day. Expect real knowledge from people who live and breathe the future of the web!
Ready to enrol in school?
Sign up is below!
FAQs
What people tend to want to know!
How does it actually work?
it all happens by email. twelve short lessons land in your inbox over four weeks – three a week, about ten minutes each – each with one clear thing to try. no logins, no portal to forget the password to. we finish with a live webinar.
Who is it for?
Anyone in marketing, or knows they should. complete beginner or seasoned hand, you’ll find something useful. we keep the jargon out and the plain English in.
Is it really free?
Genuinely, yes. Prismic cover the cost so we can hand it to you for nothing. no card, no trial that quietly starts charging, no hard sell at the end.
How much time will it take?
About ten minutes a lesson, three a week – so half an hour or so, whenever it suits you.
However, we don’t track whether you’ve opened or worked through anything. Take what you want from the school.
The live webinar at the end is an hour, and we record it if you can’t make it. You will need to sign up for that again, at the end.
Can I go at my own pace?
Of course. the lessons are yours to keep, so you can take it slowly, or catch up in October. There’s no test and nobody marking your homework.
Free, thanks to
Prismic
Prismic is the Agentic Web Platform built on the flexibility of a Headless CMS.
Your marketing team and AI agents turn strategy into on-brand landing pages and websites at scale while developers stay in control.
Honestly, we love ’em.
Term starts on the 24th August ☺️
12 micro-lessons taking you from from understanding the new role of your website to building your AI-era website plan.
Each lesson less than ten minutes each, delivered over four weeks.
Capped off with a Q&A webinar.
No cramming for a test. No obligation on your part. just the chance to learn.
And all for free. sign up and find your syllabus below. School is in!
Bought to you by…