Welcome to the School of Email Marketing ☺️
With everyone fighting the algorithms each day – email is the one marketing channel you own.
It remains one of the most effective channels in our toolkit.
But, a lot of us are relying on outdated or self-taught knowledge on email. So, we’ve built a proper little school.
Four weeks, twelve lessons – each no more than ten minutes each. Capped off with a Q&A webinar.
And all for free. Sign up and find your syllabus below. School is in!
Bought to you by…
Why the school of email? why now?
With everyone fighting the algorithms each day – email is the one marketing channel you own. It’s you, and the people who said yes.
But… a lot of us are relying on lessons we taught ourselves, or outdated knowledge.
So, we’ve built a proper little school. Four weeks, twelve lessons, taught by people who literally have built the email platform.
We’ll start with the basics of a good email and end with a strategy you can keep using.
Ten minutes a lesson. learn at your desk, or on the train, or with a coffee in the garden… or maybe… just maybe… on a sun lounger 🙂
Your syllabus:
twelve lessons, four weeks,
one live webinar.
A focused theme each week. We start with the foundations, then move to deliverability, writing, strategy – and then bring it all together with a live session at the end
week one
email foundations
- 1Welcome to the school of email
- 2The anatomy of a great email
- 3Smarter ways to grow your audience
week two
out of email jail
- 1Spam isn't just junk mail
- 2Subject lines: the six-second decision
- 3The overlooked 20%
week three
writing like a human
- 1Is AI making email worse?
- 2Copy that keeps people reading
- 3How to use AI and automation to scale
week four
from sends to strategy
- 1The right email to the right person
- 2Measuring what actually matters
- 3Your audit + the live webinar
Your teachers
Who will guide you through the syllabus
Sophie Dunlea
A detail orientated marketing specialist at Constant Contact, Sophie brings real at-the-coalface knowledge from someone delivering emails to the best of their capabilities.
Joe Glover
Co-founder of The Marketing Meetup. for the past 12 years email has been the bedrock of the businesses and communities Joe has marketed. here he’ll share what he knows!
Berit Block
Having held senior, strategy led positions at Meta, Wetransfer and now Constant Contact – Berit brings unrivalled strategic and high level thinking to this course!
Ready to enrol in school?
Sign up is below!
FAQs
What people tend to want to know!
How does it actually work?
it all happens by email. twelve short lessons land in your inbox over four weeks – three a week, about ten minutes each – each with one clear thing to try. no logins, no portal to forget the password to. we finish with a live webinar.
Who is it for?
anyone who sends marketing emails, or knows they should. complete beginner or seasoned hand, you’ll find something useful. we keep the jargon out and the plain english in.
Is it really free?
genuinely, yes. Constant Contact cover the cost so we can hand it to you for nothing. no card, no trial that quietly starts charging, no hard sell at the end.
How much time will it take?
about ten minutes a lesson, three a week – so half an hour or so, whenever it suits you.
however, we don’t track whether you’ve opened or worked through anything. take what you want from the school.
the live webinar at the end is an hour, and we record it if you can’t make it. you will need to sign up for that again, at the end.
Can I go at my own pace?
of course. the lessons are yours to keep, so you can take it slowly, or catch up in september. there’s no test and nobody marking your homework.
Free, thanks to
Constant Contact
Constant Contact make email and marketing tools for small businesses, and they offered to make this whole course free.
We said yes because they’re genuinely good at this, and because it means we can hand the whole thing to you for nothing. that felt very much like us.
Summer term starts on the 13th july ☺️
12 micro-lessons taking you from fundamentals to advanced on the most effective channel of all.
Each lesson less than ten minutes each, delivered over four weeks.
Capped off with a Q&A webinar.
No test. No obligation. just the chance to learn.
And all for free. sign up and find your syllabus below. School is in!
Bought to you by…
