What is alt text and why does it matter?
alt text: small words, big impact. We asked Ettie Bailey-King, inclusive and accessible comms educator, and founder of Fighting Talk, to share her top tips for writing better alt text. Why? Because alt text might be one of the most overlooked parts of marketing…...
I love to swim
By El, our Events superhuman... and wild sea-swimming profesh. I, LOVE, to swim. Over the past few years, it's become a central part of my life - a draw, an aspiration, a glimmer, a necessity. Countless surveys have shown that stress and overwhelm are becoming all...
What are the top podcasts for marketers?
We asked our community for their top marketing podcasts; here’s what they shared. Real recs from real marketers.
What is vibe coding and why might it matter for marketers?
Folks can now code without coding. What could go wrong? (Or right?) Welcome to the wild world of vibe coding.
Behind the Scenes with the Uncensored CMO – What goes into producing a world-class podcast?
Every so often, I invite myself along to someone’s office and become the proverbial fly on the wall to see what I can share with our community. The latest person kind enough to allow me through their doors was Jon Evans and the team from the Uncensored CMO – the...
Seven tips on how to grow a LinkedIn company page like a pro
While personal profiles often steal the spotlight, LinkedIn Company Pages are a powerful tool for building brand awareness, engaging with your audience, and driving business growth. But how do you grow a LinkedIn Company Page effectively, especially when the...
How can challenger brands can steal market share from industry giants?
Challenger brands thrive by leveraging agility, differentiation, and smart strategic moves to gain a foothold in competitive markets. While conventional wisdom suggests smaller brands have an advantage due to agility, the reality is more complex. Larger companies...
Biggest product launch mistakes, and how to fix them
Launching a new product is a monumental moment for any brand. It’s the culmination of months, or even years, of hard work, creativity, and investment. Yet, despite the excitement and preparation, many product launches fail to make an impact. Why? Because brands...
Is there a ‘right’ way to balance brand and performance marketing?
The Brand vs. Performance Debate Marketing teams worldwide wrestle with a common question: how should we balance brand and performance marketing? Performance marketing, search, social ads, and digital targeting, yields quick wins and measurable ROI. Brand...
10 Examples of Brands Nailing Brand Distinctiveness
Introduction: What is Brand Distinctiveness? Standing out is not just about being different, it’s about being distinctly you. Brand distinctiveness refers to a brand's ability to be instantly recognisable and stand out from competitors through unique brand assets,...
What’s the best way to prove marketing’s impact to sceptical CEOs?
As marketers, we've all faced that moment: sitting across from a CEO who views marketing as a cost centre rather than a revenue driver. Their scepticism isn't entirely unfounded – historically, marketing has struggled to demonstrate its direct impact on the bottom...
Is brand awareness overrated? What matters most?
Is brand awareness it overrated? Or, more importantly, is it the wrong goal to chase in isolation? Let’s dig into what really matters when it comes to growing a brand. The Case for Brand Awareness Brand awareness has long been considered a cornerstone of marketing...