The greatest fictional marketing conference?
We've been running our webinars for the past three years now. Week after week we've had some of the world's greatest marketing minds come to inform and inspire us. Which got me thinking. How would one even begin to arrange these talks into some kind of...
Three of the best communities for marketers in the UK
As a marketer, it's important to stay up-to-date with the latest trends and best practices. One of the best ways to do that is by joining marketing communities. These communities provide a platform for marketers to connect, learn, and grow. In this article, we'll...
Three content ideas that will help you close sales
It's easy to fall into the trap of treating content marketing and sales as two separate entities. Content marketers get the leads. Sales teams take the leads and transform them into customers. But some content (often referred to as sales enablement content) bridges...
Is Linkedin thought leadership content broken? Humans Come First – A guest podcast
Read time: 3 minutes https://open.spotify.com/episode/1EGYRGCvFRjblY2VVa4cdv?si=177d727b373c4fef 🔨Is Linkedin thought leadership content broken? Something a little bit different for you today. Each week, Joe and his mate, Richard Wood (the managing director of the...
How to bounce back from redundancy
Whether you’re going through a redundancy process, have been made redundant, or are struggling to cope after colleagues have been laid off, redundancy affects almost all of us at some time in our careers. A 2022 study found nearly 1 in 5 companies were considering...
The best webinars for marketers in 2023
Webinars sometimes feel a bit '2020' - remember as we were cooped up at home during lockdown, desperately seeking out some sense of normality? Since that period of over-saturation of webinars for marketers, a few have stood out as 'the best'. So, we thought we...
SEO first aid with Ahrefs – Your questions answered!
https://www.youtube.com/embed/RxffKBDBdn4 🚑 An SEO first-aid session with our friends at Ahrefs Read time: 4 minutes Questions as they appeared in video... 00.11 - My company has a website built using Bootstrap framework and we're finding SEO quite challenging. I...
McD’s ‘raise your arches’ raises an important brand lesson (and how to avoid a disciplinary)
By Baz Richardson, Founder & Creative Director at BravoCreative Every so often, a good ad comes along that gets our chins wagging. Usually, we have to be good girls and boys and wait until Christmas for a visual treat from the brands vying for our hearts and...
We need to talk about loyalty
Writing by John Lyons - A senior marketer with 20+ years as a consultant and both agency & client side, including founding and exiting two agencies, Sales & Marketing Director at the NDL Group and as senior manager on the global loyalty program for The LEGO...
10 tips for getting marketing content from busy people
Have you ever struggled to get marketing content from busy people? You're not alone. Even the most well-intentioned colleagues can be difficult to convince to help with content creation. In this week's webinar, Marisa Crimlis-Brown shares her tried and tested...
How to Write a Good Marketing CV – CV Examples
Writing CVs is a thankless task. There is the creation. Then the guessing. Then the second-guessing. And that's before you've even started sending it off and getting feedback (or lack thereof!) We recognised this, so invited Dominic from Brand Recruitment to share...
Six of The Best Marketing Events in the UK – 2023
If you're in the marketing industry in the UK, then you know that there are always events going on. And with so many events happening, it can be tough to keep track of them all, never mind know which are 'good'. That's why we've put together a list of 6 can't-miss...