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The greatest fictional marketing conference?

We’ve been running our webinars for the past three years now. Week after week we’ve had some of the world’s greatest marketing minds come to inform and inspire us.  Which got me thinking. How would one even begin to arrange these talks into some kind of conference format? And so I sat down and created […]
The greatest fictional marketing conference?

We’ve been running our webinars for the past three years now. Week after week we’ve had some of the world’s greatest marketing minds come to inform and inspire us. 

Which got me thinking. How would one even begin to arrange these talks into some kind of conference format?

And so I sat down and created a fictional TMM Conference, combining the talks from TMM from the past three years into three stages and creating an agenda to blow your socks off. The best bit is that entry is free, and available on demand now 😉

So here, my friend, is what I believe to be the greatest fictional marketing conference in the world 🙂 And the really nice bit is we’ve got a whole bunch of incredible talks we haven’t even explored here. The fictional conference will have a follow-up!

Table of Contents

📝 THE STRATEGY STAGE

Marketing for small businesses – Mark Ritson

Mark explains that there is a myth that small brands have an advantage over big brands because they have agility and ninja-like abilities. The reality is, that there are many driving factors that make it much harder for smaller brands to survive and thrive. Things like:

  • The factors driving advertising profitability
  • Smaller market share + less loyalty than larger brands
  • Excess share of voice

So Mark shared 10 things that smaller brands can and should be focusing on to improve their marketing.

How to Create a Great Marketing Strategy: Tips from the Best – Fergus O’ Carroll, On Strategy Showcase

​Fergus started the webinar with this thought: ‘there is no one way to build a marketing strategy’. The crux of the talk was far more focused on ‘these are the mindsets that the best marketing strategists have when producing their work’.

How to plan amazing campaigns that make an impact, both online and in the real world – Kerry Thorpe and Molly Baker

An unbelievably instructive video on how to create campaigns that really land.

How Did KFC Turn Their Brand Around? The Story From The Inside – Jack Hinchliffe, CMO, KFC

Jack Hinchliffe is a magnetic, thoughtful and impactful marketing leader. He is the CMO at KFC and has led the brand through a period of significant transformation and success. He calls this journey ‘the great brand turnaround story’ ™. In this session, Jack shares that story, and the strategy that the KFC teams used to refresh the brand, grow sales and re-establish cultural relevance.

Jack talks with such passion about KFC. Watch the webinar here to hear the story for yourself, or read on for the KFC guide to turning your brand around.

How to find the right marketing messaging – Diane Wiredu, Lion Words

In this webinar with messaging strategist and conversion copywriter, Diane Wiredu, we discover how to create effective messaging that builds your brand and resonates with your audience.

The tyranny of logic, Rory Sutherland, Vice-Chairman of Ogilvy

In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.

Positioning Jujitsu – How to Win Against Powerful Competitors, April Dunford

In this session, April teaches you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends.

How to acquire your first 100 customers – Asia Orangio, Founder of DemandMaven

Asia Orangio, CEO and Founder of DemandMaven, walks you through the go-to-market process for winning your first 100 customers.

👉 THE LEADERSHIP STAGE

The 5 secrets of marketing leadership – Thomas Barta, Founder of Marketing Leadership Masterclass

Where should marketers be focusing for success in 2023? ChatGPT? Prices & inflation? More digital? In this week’s webinar, the founder of the Marketing Leadership Masterclass, Thomas Barta, took to the TMM stage to share some secrets and practical tips to help you become a more influential and persuasive marketer.

Watch the session back here.

How to market sustainability without greenwashing – Louisa Holbrook, Head of Sustainability UK, Chanel

In this webinar we explore what sustainability is and isn’t, how marketers can avoid greenwashing, and how to work with your team to produce more sustainable activities.

The choices we make with Sarah Warby, CCO of Nandos

Sarah Warby has one of the most impressive CVs in marketing. More than that though, she’s a clear thinker and a down to earth human being. Now leading one of the most popular brands in the UK (and increasingly the world) – we asked Sarah to come and speak about the choices she’d made that have got her to where she is today, but also the lessons she has learned along the way.

Developing confidence: Levelling the field for marketers – Kirsty Hulse, ROAR

Kirtsy Hulse has helped tens of thousands of people across the world on their confidence journey. In a sentence, she helps people achieve more than they thought possible. She also happens to be a marketer 🙂

From Nike to the Olympic Games: Q&A with the Head of Marketing for The Olympic Games, Matt McKie

In this Q&A, we ask Matt what he’s learned about marketing in a career that has taken him through some of the world’s best-known brands (not even hyperbole).

Imposter Syndrome: Stop Faking It. – Sahana Sekaran, Contentsquare

Sahana gives a big middle finger to the advice “Fake it until you make it”.

How to be a great leader with Penny Ferguson, Founder of The Living Leader & Catherine Newman, CMO of Manchester United

We interview Penny Ferguson and Catherine Newman – two people who have dedicated their lives to great leadership, whether that is in theory or practice.

How to get the wider company on board with marketing, Bryony Thomas and Rachael Wheatley, Watertight Marketing

Getting the FD, MD and the wider business fully signed up to the value of marketing can be a real challenge. How do you get it right?

✅ THE TACTICS STAGE

How to break away from billable time and charge for creativity – Giles Edwards

The significance of pricing correctly cannot be overstated. You can work harder, smarter, change your processes or whatever else – but if you’re not charging correctly, it’s not going to change the prospects of your business.

One idea that has been ever-present in my experience of speaking with marketers is the idea that charging for ‘time’ isn’t always optimal as it’s not equal to the value one may glean from creative moments.

So, how can you charge for creativity based on value, not time?

How to deliver great presentations, speeches and pitches 🙂 – Max Hoppy

Public speaking is something Max Hoppy has worked hard on. This talk was an authentic journey through Max’s speaking experience, best watched back for the human story behind these takeaways.

How to stand out on social media in ‘boring’ industries – Richard Cook, Monzo

How can you embrace the true essence of social media in industries and companies that aren’t known for it? Richard offers practical tips for smashing social 🙂

What you need to know about GA4, and how to implement it – Mary Owusu

In this webinar, we hear what changes Google Analytics 4 is bringing, what that means for you, and how to practically implement the right set up for GA4

Storytelling “School” with Jeremy Connell-Waite 🙂

Learn how to tell stories with impact, with Jeremy Connell-Waite, Global Communications Designer at IBM.

How to smash Linkedin with Pragya Mishra, Head of Marketing, SHIELD and Lea Turner, Linkedin Coach

How can you smash Linkedin for yourself or your business? That’s what this session is all about!

Creativity: 9 ways to have good ideas – Eddie Shleyner, VeryGoodCopy

In this talk, Eddie Shleyner from VeryGoodCopy will share his views on storytelling, creativity, and where to find ideas

How do you get press and build links? Enter Carrie Rose of Rise at Seven. In this talk, she unpacks her process.

How I grew my newsletter to 38,000 people in a year (and how you can do it too), Harry Dry, Founder of Marketing Examples

May 2019. Harry wrote his first marketing article.  A year and a half later his email list hit 38k. No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push his content round the internet. In this talk, he explains the process.

Finding Your Way To SEO & Content Success: A Framework – Ross Simmonds