Table of Contents Quantitative Research: A Challenge for Small Businesses Embracing Ethnography: A Qualitative Approach The Advantages of Ethnography for Small Businesses Conclusion: Embracing the Qualitative Advantage In today’s data-driven world,...

The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative approach: reversing the marketing process...

The myth of the “lone genius” founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the Mini MBA, explains in his...

Table of Contents Constant market orientation: Reverse the marketing process: Focus on qualitative insights: Position against the big players: Understand the power of pricing: Prioritise strategy: Allocate budget effectively: Keep your brand portfolio small: Allow...

Table of Contents Trust the Process: Everything Will Be Okay Listen, Observe, and Learn Find the Right Balance Conclusion: Last week we interviewed the CMO of Innocent Smoothies – Kirsty Hunter, CMO of Innocent Smoothies. To close the interview, we asked her...

Table of Contents The People Champions: The Heart of Innocent’s Social Media The Playbook: Guiding Principles for Engaging Content Training and Escalation: Balancing Authenticity with Sensitivity Conclusion: Innocent Smoothies is well-known for its...

Table of Contents The Foundation of a Solid Strategy The Power of the Brief The Internal Creative Team Collaboration Between Creative and Social Teams The Result: Winning Content That Engages and Delights Innocent Smoothies, a brand synonymous with delicious...

GUEST: Jon Evans, Host of Uncensored CMO & Chief Customer Officer at System1Group Ten Things I Wish I Knew When I Was 25 If only we knew then what we know now! That notion recently prompted The Marketing Meetup Podcast to ask Jon Evans, master marketer and host...

We’ve been running our webinars for the past three years now. Week after week we’ve had some of the world’s greatest marketing minds come to inform and inspire us.  Which got me thinking. How would one even begin to arrange these talks into...

As a marketer, it’s important to stay up-to-date with the latest trends and best practices. One of the best ways to do that is by joining marketing communities. These communities provide a platform for marketers to connect, learn, and grow. In this article,...

Table of Contents The problem with ‘cookie-cutter’ sales enablement content Why public sales enablement content works: people don’t care what you say, they care what you publish What does ‘typical’ sales enablement content look like? Three examples of sales...