SEO in an AI summary world: how to earn mentions and citations
SEO in an AI summary world: how to earn mentions and citations
Search is changing. And if you've noticed your traffic dipping while your impressions stay the same, you're not imagining it. AI overviews are taking up more and more of the search results page, and platforms like ChatGPT, Gemini, and Claude are becoming the first...
Website traffic decline in 2026: Ryan Law on AI overviews, zero-click search and what to do next
Website traffic decline in 2026: Ryan Law on AI overviews, zero-click search and what to do next
TL;DR key takeaways AI Overviews are reducing click-through rates by around half for many informational searches. Even ranking number one is no longer a guarantee of traffic. This is not just your website. Traffic decline is widespread and largely driven by changes...
Google ads strategy 2026: how to cut wasted spend and improve PPC performance
Google ads strategy 2026: how to cut wasted spend and improve PPC performance
TL;DR key takeaways Before changing campaigns, fix your tracking. Poor tracking undermines everything else. Modern PPC is about feeding high-quality data back into Google Ads, not micromanaging bids. Enhanced conversions for leads allow you to optimise for revenue...
The productivity habits of top performing marketing teams
The productivity habits of top performing marketing teams
This session explored a question many marketing teams are quietly wrestling with: why does it feel like everyone is busy all the time, yet progress still feels slow? Rather than chasing hacks or tools, Dani focused on the habits that consistently show up in...
The underestimated channel: How to make the most from SMS
The underestimated channel: How to make the most from SMS
The Marketing Meetup team This session tackled a channel many marketers either ignore or feel quietly unsure about: SMS. It’s often lumped in with “tactical” or “last-minute” activity, yet when used well, it can be one of the most direct, trusted, and effective...
The Marketing Meetup: How to create webinars that drive results
The Marketing Meetup: How to create webinars that drive results
This session with Jean Merlain tackled a question many marketers quietly wrestle with: if webinars are meant to drive results, why do we still judge them by sign-ups and attendance alone? This writeup was written with the help of our AI friend, so please excuse any...
Behavioural Science & Marketing Q&A with Rory Sutherland
Behavioural Science & Marketing Q&A with Rory Sutherland
This session with Rory Sutherland dug into a question a lot of marketers feel but rarely name out loud: if a handful of ideas and campaigns create most of the value, why are we still managing marketing like everything should be linear, predictable and neatly...
How the brain understands ‘value for money’ (and what marketers can do about it)
How the brain understands ‘value for money’ (and what marketers can do about it)
This session with Phil Barden explored a question many marketers and founders are wrestling with in the cost of living crisis. If customers are more cautious with their money, how do brands avoid racing to the bottom, and instead show value in a way the brain...
How we communicate and understand the value of marketing
How we communicate and understand the value of marketing
This session brought together two marketer–finance pairs to talk about something most marketers quietly struggle with: how to get finance to believe in, back, and understand marketing. The notes below pull out the main lessons and examples from the webinar, written...
Workshop – How to build the bare minimum marketing strategy
Workshop – How to build the bare minimum marketing strategy
Joe ran a working session on how to build a minimum viable marketing strategy. The goal was to help marketers step away from oversized decks and create a plan that is clear, simple and easy to act on. The whole workshop was built using a GPT that Joe created, which...