In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).
Eddie Shleyner & Dave Harland are two of the world's best-known copywriters. In this talk, they'll share how they do it, and answer your questions.
Confusion, conflict and chaos in the workplace are all a function of your inability to listen effectively. Communication is 50% speaking and 50% listening, yet only 2% of people know how to listen.
Key takeaways on how to build great customer personas A buyer persona tells us who your buyer is; but more crucially, it tells you how, when, and why they decide to invest in a solution with you. Too many marketers are building too many buyer personas. Home in on...
Storytelling is one of the best ways for marketers to get their message across.
Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.
This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.