Why your website visitors are not converting
In this talk, Mary shares the about low-hanging fruit CRO tactics that can drive up conversion rates quickly and effectively.
From Nike to the Olympic Games: Q&A with the Head of Marketing for The Olympic Games, Matt McKie
In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).
Imposter Syndrome: Stop Faking It.
Sahana gives a big middle finger to the advice "Fake it until you make it".
Get the clarity you need to stand the **** out
In this session, Louis helps you get unstuck and stand out. 7 submitters were chosen for LIVE laser coaching around radical differentiation.
Building a Business Case for Disruption
How do you get businesses to take the risks they need to, to really disrupt the market? Carrie and Stephen explain.
Our writing, strategies and approach to success on Linkedin
Eddie Shleyner & Dave Harland are two of the world's best-known copywriters. In this talk, they'll share how they do it, and answer your questions.
The tyranny of logic with Rory Sutherland
In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.
Communication in business: Stop listening to what your clients, managers and teams are saying
Confusion, conflict and chaos in the workplace are all a function of your inability to listen effectively. Communication is 50% speaking and 50% listening, yet only 2% of people know how to listen.
How to build great customer personas
Key takeaways on how to build great customer personas A buyer persona tells us who your buyer is; but more crucially, it tells you how, when, and why they decide to invest in a solution with you. Too many marketers are building too many buyer personas. Home in on...
How to tell stories with impact
Storytelling is one of the best ways for marketers to get their message across.
Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.
This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.
How to PPC like a pro
In this talk, Anu talks you through how to PPC like a pro.
How to find purpose for you and your brand
Purpose: often spoken about – rarely understood or met. Laura share hers, and the brand of her company, and how you can find your own.