Content Repurposing and Distribution: Amy Woods on Building a Social Calendar You Can Actually Maintain
Content Repurposing and Distribution: Amy Woods on Building a Social Calendar You Can Actually Maintain
Amy Woods is founder of Content 10X, a specialist content repurposing agency, and host of the Content 10X podcast. She has spent years helping B2B brands get significantly more value from the content they already have, and is one of the clearest thinkers in the...
Creating quality content at scale: Dan Nelken on writing like a human and growing your audience
Creating quality content at scale: Dan Nelken on writing like a human and growing your audience
Dan Nelken is a creative director, copywriter, author, and speaker based in Vancouver, Canada. His self-published book on copywriting reached number two on Amazon across the UK, US, Canada, and Australia, built entirely on an audience he grew through consistent,...
Video marketing workflow on a budget with Chris Lavigne
Video marketing workflow on a budget with Chris Lavigne
Chris Lavigne is head of production at Wistia, the video marketing platform. He’s spent three decades making video — from linear tape editing as a kid to building production workflows for B2B software teams — and he brings a rare combination of craft...
Going freelance or fractional: Luan Wise, Steve Folland and Ayo Abbas on what no one tells you first
Going freelance or fractional: Luan Wise, Steve Folland and Ayo Abbas on what no one tells you first
Luan Wise is a marketing consultant and author with 15 years of independent practice. Steve Folland is the founder of Being Freelance, the long-running community and podcast for people working for themselves. Ayo Abbas is a strategic marketing consultant at Abbas...
Personal branding on LinkedIn: Phil Ossai on showing up without the cringe
Personal branding on LinkedIn: Phil Ossai on showing up without the cringe
Phil Ossai is the founder of OSAI, a personal branding agency he started at 22 and has grown over the past four years. He works with everyone from solo founders to Premier League football agents, helping people build a reputation on LinkedIn that actually feels...
SEO in an AI summary world: how to earn mentions and citations
SEO in an AI summary world: how to earn mentions and citations
Search is changing. And if you’ve noticed your traffic dipping while your impressions stay the same, you’re not imagining it. AI overviews are taking up more and more of the search results page, and platforms like ChatGPT, Gemini, and Claude are...
Is AI unsustainable? The truth about ChatGPT’s carbon footprint
Is AI unsustainable? The truth about ChatGPT’s carbon footprint
Seb Royce is creative and communications partner at Eden Lab, a green growth consultancy and venture studio. Having spent years as a creative director and agency founder, Seb shifted his focus toward sustainability after what he describes as a “road to...
Website traffic decline in 2026: Ryan Law on AI overviews, zero-click search and what to do next
Website traffic decline in 2026: Ryan Law on AI overviews, zero-click search and what to do next
TL;DR key takeaways AI Overviews are reducing click-through rates by around half for many informational searches. Even ranking number one is no longer a guarantee of traffic. This is not just your website. Traffic decline is widespread and largely driven by changes...
Google ads strategy 2026: how to cut wasted spend and improve PPC performance
Google ads strategy 2026: how to cut wasted spend and improve PPC performance
TL;DR key takeaways Before changing campaigns, fix your tracking. Poor tracking undermines everything else. Modern PPC is about feeding high-quality data back into Google Ads, not micromanaging bids. Enhanced conversions for leads allow you to optimise for revenue...
The productivity habits of top performing marketing teams
The productivity habits of top performing marketing teams
This session explored a question many marketing teams are quietly wrestling with: why does it feel like everyone is busy all the time, yet progress still feels slow? Rather than chasing hacks or tools, Dani focused on the habits that consistently show up in...