Great copy can be the difference between making a sale, or not converting at all. Compelling someone to act, or losing them forever. Dave Harland has dedicated his professional life to writing great copy: and he does it so well! In this talk, Dave shares his tips and tricks for writing great copy for social media.
In this webinar, Marisa discusses how when you put the data down, you can start to win loyalty through two-way customer relationships.
This is a 26-word email. Within it, there are 11 opportunities to make your email campaigns great.
While the specific copy/tone might not work for you, next time you write a marketing email that only you could write, start here.
Below is a template that might be useful for you on how to approach event organisers.
As marketers, the word 'brave' has entered our vocabulary when it comes to our work. But is this warranted? Is there a better way to speak about how we take risks in our roles?
In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throughout, and getting buy in from the rest of the business on marketing activity.
In this session, we unpack how David has built his success off the back of his email list.
In this talk, Annabel Venner shares how to use market research to create marketing campaigns that make sense and drive results.
There's a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It's upside down.
In this half-hour session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.
James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.
If you’re marketing your own business, you’ve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.