BAU is dead, long live the KING – Mike Blake-Crawford

BAU is dead, long live the KING – Mike Blake-Crawford

BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us. 

Things need to change.

In this podcast, Mike Blake-Crawford, Strategy Director of Social Chain discusses how business as usual, is dead. He also explains how killer creative, along with a purposeful content strategy can make your brand stand out from the crowd. 

Understanding Marketing Attribution – A guide: Kris Tait, MD of Croud

Understanding Marketing Attribution – A guide: Kris Tait, MD of Croud

One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of. 

But do you know what the crazy part is? We haven’t even begun to scratch the surface. 

That’s right. What we think we know, we don’t. 

In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.